“You only produce one car less than the demand for the vehicle,” the late Sergio Marchionne said of Ferrari’s founding marketplace strategy. Of course, that translates to thousands more cars per year than it did in decades past. But Ferrari remains largely committed to that principle.

Now, in Ferrari-like language, Toyota says, “We’re operating on the basis that it’s better to have one too few than far too many,” when it comes to the new Supra.

Toyota spokesperson Nancy Hubbell revealed to TTAC early sales goals for the fifth-generation Supra that are distinctly tempered compared with the lofty expectations Toyota divulged the last time it launched a high-end coupe. (Read More…)

Not everyone was enthusiastic about Toyota’s decision to co-develop its Supra with BMW. As an icon of the brand, some complained that Bavarian involvement sullied what should have a been a purely Japanese automobile. We wouldn’t go that far (though certain telltale signs of BMW’s hand come off as slightly off-putting). Still, an interior that borrows heavily from the Z4 is hardly a major issue, especially since everyone knew they’d be platform partners going into this.

As well, partnerships can bring advantages. In addition to actually resulting in the car being built, Toyota’s relationship with the Germans means an engine that miraculously makes more power the second you place it on a dynamometer. (Read More…)

The howling denizens of the Internet may not be a representative sample of real life, but they are loud nonetheless, and they’ve seemingly had it in for the Toyota Supra since the wraps came off.

It’s too much a BMW, they say. It doesn’t feel like a real Supra, thanks to all those German parts underneath. Others (understandably) whined about teaser fatigue, or complained about the car’s styling.

While subjective complaints about a car’s looks are understandable, and while I understand the complaints about the new Supra not being Toyota enough (I did ask for a percentage breakdown of Toyota/BMW parts content; the company politely declined to comment), all of the noise ignored one thing – what it’s like to actually drive the damn thing.

That’s what will likely matter most to those who will drop over 50 large on this car.

Oh, that “GR” stands for Gazoo Racing, but everyone is just gonna call it Supra.

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Top brass at TTAC had a chance to sample the new Supra last week at Summit Point Motorsports Park in West Virginia. You’ll read about it on these virtual pages shortly.

Cars like the new Supra provide a chance to mull an age-old question: in the car world, is it better to share parts of a family tree or not exist at all? Your author has strong opinions on this matter, those of which that are printable will be explored after the jump.

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This one is sure to set tongues wagging and keyboards clacking. The return of the mighty Supra nameplate is — depending to whom you speak — either an abomination the likes of which the motoring world has never seen, or a wonderful harbinger of all things fun and sporty.

For the record, your author is in the latter camp. Don’t @ me.

Three trims of the are new Supra available at launch: Base 3.0, Premium 3.0, and a Launch Edition. Is the entry-level model worth a mention? Or should one proceed directly to one of the more expensive options?

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It’ll not have escaped your notice that Toyota unveiled a new Supra this week in Detroit. We’ve been expecting such a beast since what seems like forever. In fact, during the reveal, Akio Toyoda himself jokingly called it the “worst kept secret.”

Guaranteed there will be plenty of complaints from armchair CEOs and keyboard racers who’ve never turned a wheel on track about the new Supra, with carping bound to range from its lumpy looks to its rating of “only” 335 horsepower.

Your author will reserve judgement on the former until he sees it in person; the latter until he gets behind the wheel. For now, let’s take a practical approach.

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Gearheads are never satisfied, are we? After years of carping that no affordable and fun sports cars exist, Toyota deigns to grant our wishes with the FR-S 86 coupe. Lightweight and affordable with just enough power, the lively little scamp seemed to be the magic elixir that cures a case of the common car.

And what did we do? Criticize it, naturally. And then most of us refused to buy it. I sincerely hope the new Supra doesn’t suffer the same fate because – as a statement of intent – these cars are a couple of belters.

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While it wasn’t covered during its North American International Auto Show debut, Toyota will build the 2020 Supra with a 2.0-liter, turbocharged inline-four, in addition to the big 3.0-liter motor we’ve already been promised. According to the manufacturer’s own Supra-centric website, the four banger will come in two flavors — 255 horsepower with 295 lb-ft or torque or a base mill capable of 194 hp and 236 foot-pounds.

Like the 3.0-liter inline six that premiered at NAIAS this week, the smaller Supra engines are also sourced from BMW. Thus far, neither are slated for the U.S. or Canada. Instead, they’ll be installed in the Japanese SZ-R and SZ-trimmed cars. But that doesn’t mean they won’t eventually reach our shores.  (Read More…)

The teaser parade is over, and the 2020 Toyota Supra is now fully visible to the world.

Toyota’s fifth-generation Supra follows the FT-1 Concept, as we all knew, and was developed by Toyota’s GAZOO Racing.

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I’ve reached a point where Toyota’s non-stop procession of Supra teasers has made me dead to the world… or so I thought.

Since this summer, covering the Supra has become a chore, all thanks to Toyota’s absolute lack of restraint in preemptive marketing. I went from being enthralled — excitedly telling everyone that “the Supra is back, baby” after news broke of the automaker’s 2014 filing with the U.S. Patent and Trademark Office  — to experiencing a deep malaise anytime I read about the upcoming model. You know this because I’ve complained about it before.

There’s just been too much teasing. You can only show me your ankle for so long before I want to see the whole foot. Fortunately, Toyota threw me a bone this week and decided to post a video highlighting the Supra’s exhaust note in delicious stereo sound.  (Read More…)

Yesterday, Matt Posky penned an article about the upcoming Toyota Supra, which will resurrect the sporty and historical nameplate from the slumber its had since all the way back in 1996.

I think we should spend some time today speculating on what other plans Toyota might have for their new, German-influenced sports coupe.

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As a parent of two young children, I watch a lot of movies at home. Most of the blockbuster movies I’ve watched this year are remakes. This month alone, I watched Ghostbusters, Star Trek Beyond, and Star Wars: The Force Awakens. All three are part of franchises that died a decade (or more) ago and have been reborn successfully in 2016.

In the same way, inline-six engines have returned to Mercedes-Benz after nearly a 20 year hiatus in North America.

Why are straight six engines making a comeback?

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Like a bad reality show, the figurative clock is ticking for the Toyota/BMW courtship that may or may not be spawning a sports car.

Reuters reported (via Automotive News Europe) that Toyota spokesman said the companies would make a decision on whether to pursue the joint project further.

“By the end of the year we will approve whether or not we will make it,” a Toyota spokesman told Reuters. “The whole study before that, on what kind of platform, on what kind of architecture, that’s been progressing quite well. We haven’t yet decided to give the green light to the project, but it’s coming up.”

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The stolen multi-generational single-family 1980 Toyota Celica Supra we reported on in May has been returned to its rightful owners.

Lois writes:

Hey! The car was recovered! In Eugene OR. Plates gone, ignition messed up, but otherwise in good condition!

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This 1980 Toyota Celica Supra Mark 1 – previously featured as a Curbside Classic right here on TTAC – has been stolen in Eugene, Oregon.

Let’s help its rightful owners get it back.

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