By on August 19, 2019

2018 Subaru Crosstrek: Image: Subaru

Spend a few minutes talking to a normal, regular person, and they’ll probably reveal very little knowledge of a vehicle’s mechanics or specs while boasting plenty of knowledge of a brand’s (or vehicle’s) marketing efforts and media coverage.

The general consensus, at least according to your author’s mother, is that dogs help sell cars. Full stop. At the very least, they sprinkle a helping of feel-good fairy dust over a brand, leaving a positive impression of the company in the minds of viewers. Audience manipulation is the sole purpose of advertising.

As Subaru walks away from its most recent sales month with yet another healthy volume increase, however, one model seems to have run out of momentum. It remains to be seen if a heaping helping of dogs can turn it around. (Read More…)

By on August 16, 2019

Image: Subaru

Earlier this month the insurance comparison site Insurify passed around a study of the car models most likely to receiving speeding tickets. The worst offenders were all rather predictable, with Subaru’s WRX leading the charge. Other models, like the Scion FR-S and Volkswagen Golf GTI, helped paint a clearer picture — one that pointed toward younger motorists with a preexisting interest in speed.

While “Quick Cars Go Fast” isn’t the most compelling headline, Insurify released another study this week detailing America’s most accident-prone vehicles. The speeding study was pretty cut and dried, but this one is a bit more mysterious. What goes into an automobile that makes it perfect for crashing?  (Read More…)

By on February 12, 2019

With the 2020 Legacy gaining improvements in the form of an optional turbocharged engine, many wonder how long it might be until the rest of Subaru’s mainstream fleet offers the manufacturer’s FA24 motor. The Ascent has it, and we already know the Outback gets it in 2020, but what about Subaru’s other volume models? What about the Crosstrek and Forester?

You’ll have to wait. Apparently, some of Subaru’s models are just too dang popular to receive turbo power. Is this a pathetic excuse or simply a grim reality the automaker must confront? Subaru, obviously, claims the latter and we’re inclined to agree, based on recent evidence. But there remains a silver lining; it probably won’t be this way forever.  (Read More…)

By on August 3, 2018

2019 Subaru Ascent

We’ve seen this kind of meteoric rise before, so it’s our duty to tell Subaru to “just say no” to drugs. Let’s not have this end in heartbreak for all the fans.

With that important announcement out of the way, it’s time to toss around some numbers — which, at Subaru of America, are quite positive. Despite an industry that sank over 3 percent overall, and with one less selling day than July 2017, last month was the brand’s best July in history, which followed its best June, and May, and… you get the picture. The first half of 2018 was Subaru’s best sales half to date.

Helping the brand achieve a 6.7 percent year-over-year sales increase was the arrival of Subaru’s largest vehicle to date. Go figure, Americans seem to like it. (Read More…)

By on June 23, 2018

Image: Subaru

In a repeat of last year, Subaru of America plans to inflate the price of its 2019 Crosstrek models by a dollar figure that’s small and manageable. Wouldn’t want those buyers to feel used, and with good reason. As the automaker rolls out MSRPs for next year’s physically unchanged models, it’s enjoying record sales for the lifted all-wheel-drive hatchback crossover.

By placing its Impreza five-door hatch in the time machine and pressing the “AMC Eagle” button, Subaru turned what many first saw as just an interesting alternative and turned it into a juggernaut. Colourful pie charts await. (Read More…)

By on May 21, 2018

Crosstrek Hybrid

Specialty green models don’t normally end up in lots across the country, at least not initially, and the upcoming Subaru Crosstrek plug-in hybrid is no different.

The resurrected green variant of the wildly popular Crosstrek, which bit the dust following slow sales in 2016, appears late this year as a 2019 model, only this time with real all-electric range and a corresponding plug. It’s a model born of the automaker’s partnership with Toyota, and the Crosstrek PHEV borrows powertrain components from the plug-in Prius Prime. (Whether it’s a direct carryover remains to be seen.)

As your author noted on Twitter the other day, this model seems tailor made to become the darling of hip, achingly progressive enclaves everywhere. While that could one day be the case, four-fifths of U.S. states won’t see the model upon its roll-out. (Read More…)

By on May 14, 2018

Crosstrek Hybrid

While a lot of average folks like Subaru, the brand has long been popular with the hippie-dippy demographic. Frankly, it seemed like the company missed a golden opportunity to further solidify its standing with the granola crowd by being a little late on the hybrid front.

However, maybe we’ve categorized the automaker’s consumer base incorrectly — or at least their taste in powertrains. After all, the Crosstrek Hybrid wasn’t an overwhelming success. The model only lasted three years until Subaru decided to kill it off in 2016. But it’s coming back from the dead for 2019, this time as a plug-in — making it Subaru’s very first PHEV. (Read More…)

By on December 12, 2017

2017 Nissan Sentra NISMO – Image: Nissan USA

I often joke that not only are we all destined to buy a crossover in the near future, we’ll one day become crossovers. Oh, how the TTAC guys laugh…

Still, it’s hard to avoid the crossovers-are-replacing-cars narrative, as it isn’t some far-out theory — it’s a cold, hard reality. Crossover and SUV market share grows each year as buyers abandon traditional passenger cars in favor of a vehicle that does everything at least marginally.

That said, not every model faces the same rate of abandonment. Certain cars — through a hazy combination of performance, value, nameplate recognition, and other, more nebulous factors — haven’t yet been dropped off on the front steps of the orphanage by their once-loving guardians.

Let’s take a look at some surprisingly healthy performers in the non-premium, non-sports car class. Cars that aren’t declining in popularity, as this analysis isn’t about overall volume. Guess what? None of these vehicles are the Toyota Camry or Honda Accord, two models currently locked in a battle for midsize sedan supremacy (and worthy of their own singular coverage).

Hard to believe, we know, but there’s loyalty and desire to be found elsewhere. (Read More…)

By on October 5, 2017

2018 Subaru Outback - Image: SubaruIn September 2017, Subaru reported the company’s 70th consecutive year-over-year U.S. sales increase. That’s nearly six complete years of steadily improving U.S. sales volume.

Think of it this way: 2013 was a huge year for Subaru of America as sales had risen 59 percent over the span of just two years. But in 2013, Subaru sold 424,683 over the course of the entire calendar year. In 2017, that’s a total Subaru blasted past in the first week of September.

But have you ever stopped to notice that Subaru is accomplishing much of its success with three remarkably similar variations of the same theme? Crosstrek, Forester, Outback. A bit of extra length there, a touch of extra height here, a smidgen of savings there, a dose of extra equipment here. This is hardly the historically obvious 3 Series to 5 Series to 7 Series lineup. The Crosstrek, Forester, and Outback are conceptually similar vehicles with overlapping price spectrums. And recently, with a huge leap in Crosstrek popularity, they’re all similarly popular, too.

You almost get the sense Subaru could squeeze an Outback “four-door coupe” in there and sell 12,000 of those each month, too. (Read More…)

By on September 6, 2017

2018 Subaru Crosstrek - Image: SubaruSubaru’s eight-month-old U.S. monthly sales record of 63,177 units, reported in December 2016, fell by the wayside as Subaru of America posted its 69th consecutive year-over-year sales increase in August 2017.

Subaru sales last month jumped 5 percent over August 2016 to 63,215 units, breaking the brand’s all-time record by a scant 38 units.

Why is Subaru’s August growth and record achievement so important? There are four key reasons. (Read More…)

By on July 31, 2017

2018 Subaru Crosstrek: Image: SubaruAfter the Impreza-based Subaru Outback Sport failed to catch fire with all the ignition of the Legacy-based Subaru Outback, Subaru’s approach differed only slightly when the XV Crosstrek debuted as an upsized rival for vehicles such as the Nissan Juke. Beating the Honda HR-V, Chevrolet Trax, and Jeep Renegade to the punch, the XV Crosstrek produced consistent and significant year-over-year U.S. sales growth.

From the 53,741 sold in 2013, Subaru reported a 32-percent improvement in 2014, a 25-percent gain in 2015, and a further 8-percent uptick to 95,677 in 2016.

Now that Subaru is preparing to launch the second-generation Crosstrek — the XV tag disappeared after MY2015 — it’s becoming increasingly apparent that Subaru isn’t just making hay off the Crosstrek by selling a whole bunch of Impreza-based tall hatchbacks.

Subaru also sells Crosstreks to the right people. (Read More…)

By on June 16, 2017

2018 subaru crosstrek, Image: Subaru

An extra one, that is. As Subaru prepares its second-generation Crosstrek for a trip to dealers this summer, just-released pricing shows buyers won’t have to dig much deeper into their wallet.

To get into a new Crosstrek, which adopts the stiffer Subaru Global Platform and massaged 2.0-liter Boxer four of its Impreza sibling, customers will need to pull out just one extra bill: a Benjamin. With an MSRP of $21,795 for a 2.0i base model, the 2018 Crosstrek costs just $100 more than the 2017 model. A destination and delivery charge of $915 brings the price to $22,710.

However, if you’re simply not up to the task of rowing through the new six-speed manual transmission, Subaru has a deal for you. (Read More…)

By on March 7, 2017

2018 subaru crosstrek

Unveiled in Geneva today, Subaru’s Crosstrek undergoes a top-down revamp for 2018, bringing the compact, lifted five-door in line with its Impreza stablemate.

Called the XV overseas, the Crosstrek soldiered on with its old bodystyle and platform in 2017, even after the model it shares its body and mechanics with went in for a makeover. With new skin, bones, and a thoroughly reworked powerplant, the model no longer has to live in the new Impreza’s shadow. (Read More…)

By on February 13, 2017

2017 Subaru Crosstrek 2.0i Limited

The 2017 Subaru Crosstrek has the bad luck of living in the shadow of a vehicle that doesn’t yet exist. That phantom would be the looming 2018 Crosstrek, which borrows the new-for-2017 Impreza’s modular platform and, no doubt, enough technological, mechanical and appearance upgrades to make the old model look ancient overnight.

So, if you’re stuck living in northern climes and counting pennies is your idea of a thrilling good time, now’s a great time to sit back and wait patiently for a killer deal on the outgoing model. Because, replacement or not, it’s popular for good reason. And no, not just because of Subaru’s newfound status as the go-to conveyor of the nonconformist middle class.

With little changed since its 2013 model year debut, save for the elimination of the “XV” prefix, a minor 2016 facelift, and the disappearance of a short-lived hybrid variant, the Crosstrek enters the last year of its first generation with confidence. This jacked-up Impreza 5-door has a life ahead of it and a fan base behind it. Anyone who questions the reasons for the model’s popularity had best pack their bags, head north, and experience a month where it snowed at least every other day. (Read More…)

By on January 30, 2017

crosstrek teaser

Subaru decided to show a little leg last week, teasing an image of the upcoming 2018 Crosstrek. Despite expecting it to have roughly the same sex appeal as a ham sandwich, the glimpse hints at some unexpected curves and the possibility of an intentionally attractive design.

The next-generation Crosstrek makes use of the Subaru Global Platform currently sitting under the bodywork of Subaru’s redesigned Impreza, which will eventually become the basis for the brand’s entire fleet. The new architecture is designed to achieve “the world’s highest levels of collision safety” via high-strength steels and a 70- to 100-percent boost in stiffness. It also incorporates Subie staples like all-wheel drive and a boxer engine — likely a 152 horsepower 2.0-liter four coupled to a CVT. (Read More…)

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