By on February 1, 2018

kia stinger super bowl ad

While the staff at The Truth About Cars doesn’t decide a vehicle’s worth based on the advertising it’s associated with, we sometimes critique the choices automakers make within the marketing spectrum. Whether it’s Volkswagen’s subtle attempt to convince prospective shoppers to procreate or Aston Martin’s decision to use Tom Brady as its spokesmodel, we’ve got something to say.

Kia recently finished a TV ad, intended to debut during Super Bowl LII, where Aerosmith frontman Steven Tyler hops into Stinger GT and literally turns back time. The spot begins with Tyler donning a racing suit in a trailer that includes a photo of himself (for some reason) before walking out to an abandoned oval track. Waiting for him is aged Formula One champion Emerson Fittipaldi and two Kia Stinger GTs. (Read More…)

Recent Comments

  • DenverMike: Pretending? Forget the medical benefits for a second. How about we don’t pretend the entire MJ...
  • mcs: @stuki: “And if you are racing, there are plenty of dragsters faster than 2sec to 60….” Yeah, but...
  • Inside Looking Out: The Fisrt Russian Revolution was actually January 22 not January 6 1905. That’s how it...
  • rolando: so say we all!
  • Corey Lewis: Interesting, I know those early XCs often got the electrical gremlins and trans solenoid problems as...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber