By on February 1, 2018

kia stinger super bowl ad

While the staff at The Truth About Cars doesn’t decide a vehicle’s worth based on the advertising it’s associated with, we sometimes critique the choices automakers make within the marketing spectrum. Whether it’s Volkswagen’s subtle attempt to convince prospective shoppers to procreate or Aston Martin’s decision to use Tom Brady as its spokesmodel, we’ve got something to say.

Kia recently finished a TV ad, intended to debut during Super Bowl LII, where Aerosmith frontman Steven Tyler hops into Stinger GT and literally turns back time. The spot begins with Tyler donning a racing suit in a trailer that includes a photo of himself (for some reason) before walking out to an abandoned oval track. Waiting for him is aged Formula One champion Emerson Fittipaldi and two Kia Stinger GTs. (Read More…)

Recent Comments

  • 28-Cars-Later: Once mocked? Still mocked, and by a lot more than just “enthusiasts”.
  • 28-Cars-Later: Kudos I suppose, and I agree on your rough sales demographic. I’m obviously not in the sales...
  • dal20402: They got a lot of details and the styling right. Tellurides are thick on the ground here in Seattle, many...
  • Superdessucke: This design, once mocked by enthusiasts as resembling a computer mouse, is as common as hen’s...
  • 28-Cars-Later: I’ve noticed that too, I can’t quite understand why since its just a modified Sorrento....

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