By on March 8, 2017

Elon Musk + Tesla Model S Circa 2011

Perhaps you’ve noticed, by its absence, that there isn’t any advertising for Tesla products. Elon Musk is pretty good at generating buzz without having to pay for it. For example, a number of media organizations recently ran the news that Musk took the advice given to him by a fifth-grade girl — via her dad’s Twitter account — on how to publicize his electric cars.

Bria Loveday had a school assignment involving writing and mailing a letter to a noted person and, the way the story goes, she chose Musk. In her letter she noted that while Tesla doesn’t advertise, a number of Tesla enthusiasts have produced their own entertaining commercials for the EV maker, and Bria suggested that Tesla hold a contest for the best one. The winner would get his or her ad aired and then receive some kind of prize like a free year’s worth of supercharging at a Tesla station. (Read More…)

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