#startups

The Elio Motors project continues to generate skepticism. The latest is a post by Tavarish at Jalopnik’s CarBuying Kinja subsite giving us a half dozen reasons while the high mpg reverse trike will never come to be, Six Things That Could Kill Elio Motors Before It Even Launches. Tavarish isn’t the only skeptic. The consensus among automotive writers seems to be highly critical. While I enjoy being a contrarian and going against the stream I still don’t want to be a cheerleader for Paul Elio and his team, but I have to confess that there’s romance in the idea of someone starting their own car company. I also think that there is no reason short of raising enough money why they can’t put the car into production and meet their performance and safety specifications. I’m not so sure about Elio Motors meeting their $6,800 price point but I still don’t think the latest criticism is completely fair.

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It seems that most of the media coverage of automotive startup Elio Motors and their proposed $6,800, 84 mpg reverse trike can be sorted into two groups: general media outlets that have taken a bit of a credulous gee whiz attitude, and automotive folks who have cast a more skeptical eye on the enterprise. I’m as skeptical and as cynical as the next guy but unlike many in the automotive community I actually think that Paul Elio and his team have a decent chance of at least getting their vehicle to production. Also unlike most of the critics, I’ve actually taken the time to talk with members of Elio managment along with one of their major backers and I’ve spent time with their prototypes. Perhaps because I’ve tried to give the project an even break the people at Elio have been pretty forthcoming with me and now they’ve let TTAC be the first automotive publication to have an extended and unsupervised test drive of their latest prototype. They figuratively tossed me the keys and literally said, “bring it back when you’re done.” That takes some confidence.

The real estate developer who holds the lease on the former General Motors assembly plant in Shreveport, Louisiana that Elio Motors plans on using has exclusively told TTAC that regardless of published reports, another tenant will not be replacing Elio and that the automotive startup has a signed lease for the facility and is on schedule with its plans to start production in early 2015.

In other news on the Elio front, the company had earlier indicated that while retail sales will be handled by factory owned outlets, parts, service and warranty work will be performed by a nationwide chain of repair shops. That chain has now been identified as Pep Boys.

Former Hyundai and General Motors marketing executive Joel Ewanick’s newest endeavour — a hydrogen fuel filling station network called FirstElement Fuel Inc. — has won a $27.6 million grant from the California Energy Commission, allowing Ewanick to move forward with the startup.