Tag: Star Wars

By on December 11, 2016

Nissan Battle Tested Rogue Virtual Reality Star Wars

I despised all of the cross-promotion taking place between Nissan and Star Wars this fall, especially now that it has devolved into dealerships offering free worthless collectables to lure in prospective buyers. However, you have to admit that they did a phenomenal job implementing the campaign.

It was a perfect storm of coincidences that allowed this cooperative marketing strategy to emerge from Nissan’s womb. The Rogue shared a name with the upcoming Rogue One: A Star Wars Story, the timing of the film’s release roughly coincided with the model’s 2017 face-lift, and the automaker wanted to put a lot of money behind the advertising of its best-selling model.

Although it probably didn’t hurt that Nissan’s North America marketing chief, Jeremy Tucker, joined Nissan from Disney — the company that now owns Lucasfilm and Star Wars — in 2014.  (Read More…)

By on November 17, 2016

Image: Nissan 2017 Nissan Rogue One Star Wars

After several stellar space-themed puns and a pyrotechnic display that was out of this world, Nissan unveiled the Rogue One Star Wars Limited Edition package at the Los Angeles Auto Show.

For under two grand, you can have the package added to a front- or all-wheel-drive Nissan Rogue and let the whole world know you are the sort of person willing to pay money to drive around in a commercial.

(Read More…)

Recent Comments

  • DenverMike: Thanks! It’s highly suspect you would know the cost of replacing the battery or the battery itself....
  • ToolGuy: Packard? In 1949, Batman drives Mercury Convertible – look it up. (Bring five or six cars; we might...
  • BSttac: Love the forged carbon option straight from Lamborghini catalog. Think Dodge did a great job on this
  • BSttac: So impressed with the engine. Still think the front end and rear are eyesores, but that engine is truly...
  • ToolGuy: @ILO, one of my bicycles is 30 years old, the other one is 19 years old. The ‘newer’ one is...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber