By on September 6, 2019

General Motors Renaissance Center

General Motors is moving Cadillac marketing chief Deborah Wahl up the food chain by appointing her as its global chief marketing officer — a position which has sat unfilled since 2012.

The previous CMO, Joel Ewanick, was removed by former CEO Dan Akerson over a costly Chevrolet-Manchester United sponsorship deal blew up in his face. Officially, General Motors said Ewanick “failed to meet the expectations the company has of an employee” and left the position vacant, distributing its duties among other other employees — primarily Chevrolet’s now-retired CMO Tim Mahoney.

Wahl, 56, joined Cadillac in 2018, helping the brand further distance itself from the botched “Dare Greatly” advertising campaign. However, we’re not yet certain its freshened marketing materials are truly a cut from a different cloth. Several of the new spots carry over the same vague messaging, just with a bit more focus on product. Then again, perhaps the highbrow content is simply going over our heads.  (Read More…)

By on April 10, 2018

Matthias Müller, Image: Volkswagen AG/Wikimedia Commons (CC BY 3.0)

Volkswagen Group is thinking about replacing chief executive Matthias Müller with the head of its VW brand, Herbert Diess. According to inside sources, however, the decision already appears to have been made. When questioned about staffing changes, the company said it was “considering evolving the leadership structure” as it relates to the the management board — which could extend to a change in CEOs.

An automaker typically wouldn’t even hint at such a thing if it wasn’t already a done deal. That means Müller is almost guaranteed to be moving on soon, bringing his extended history with the company to a close. A true company man, Matthias completed a tooling apprenticeship at Audi in 1977, before a reprieve where he left to study computer engineering. Returning to the brand in 1984, Müller moved up the ranks swiftly — eventually becoming CEO of Porsche in 2010 and replacing Martin Winterkorn as Volkswagen AG’s CEO during 2015’s diesel emissions scandal.

While his contract is good until 2020, the company could still press for an early retirement. In fact, some reports even have Müller removed from his post already. (Read More…)

By on December 8, 2017

2017 Ford GT Multimatic assembly line - Image: Ford

Ford’s former head of performance car manufacturing, Dave Pericak, is now the engineering director for the automaker’s North American unibody vehicles. While in charge of Ford Performance, the division launched the Raptor, Focus RS, Shelby GT350, and GT. Prior to taking the helm in 2014, he was also the chief engineer of the 50th anniversary Mustang.

Now responsible for mainstream models from both Ford and Lincoln, Pericak’s previous duties will be split between Mark Rushbrook and Hermann Salenbauch. Rushbrook will handle the company’s racing efforts as Salenbauch runs Ford’s production vehicle development. (Read More…)

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