By on October 2, 2017

2018 Subaru Legacy SUS commercial Canada - Image: Subaru Canada YouTubeWhat does an automaker do after the company’s three-year-old midsize sedan — the only midsize sedan with standard all-wheel drive — is slightly upgraded for 2018?

It initiates a new marketing campaign. And what must that marketing campaign entail when the car is chronically unpopular and suffering from sharp sales declines in a shrinking category? It must utilize a catchy, attention-grabbing slogan.

Thus, for 2018, Subaru gives us the rebirth of a tagline: sport utility sedan.

Only this time, unlike 1998, the Legacy SUS isn’t lifted, it doesn’t wear two-tone cladding, its tires’ lettering won’t be emboldened by white font. The 2018 Subaru Legacy Sport Utility Sedan is just a Legacy. (Read More…)

By on September 25, 2017

2016 Land Rover Range Rover fording - Image: Land RoverThink along the lines of a Mercedes-Benz S-Class CC. A BMW 7 Series Allroad. A Jaguar XJ Activ. A Lexus LS SUS.

It will be Land Rover’s Road Rover, Autocar reports. And it’s no joke. Targeted at China and California in particular, Land Rover’s Road Rover may appear at the 2019 Los Angeles Auto Show in advance of a 2020 on-sale date. Intended to wage war against the aforementioned full-size luxury cars, the Road Rover is believed to be equipped with a measure of “all-terrain” capability, Autocar says.

While the Range Rover Sport of 2005 was the original move toward more car-like Range Rovers, Land Rover extended its reach with the Range Rover Evoque in 2011 and this summer’s Range Rover Velar. Perhaps we shouldn’t be surprised at the development of a Road Rover.

The brand’s trajectory was obvious. (Read More…)

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