Ford Ranger Makes a Splash in U.S., Comes Out As Gay In Europe

Ford has decided to revive the Ranger Splash appearance package that was a common sight in the 1990s. However, the current version has just about as much to do with the original graphics as the trucks do with each other. Rather than adding a splash of color along the side of the pickup (like on the original) Ford has elected to go with black vinyl and a little bit of orange. Though it does help the truck stand out a bit more, especially when combined with the remaining accouterments, it’s not all that reminiscent of the original look.

Meanwhile, an ocean away, Europeans are getting the “Very Gay Raptor Ranger” in the most pathetic example of corporate pandering in recent memory. But let’s start with the Splash.

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Report: Ford Will Make a "Splash"

Our corporate siblings have stumbled across a patent application filed with the U.S. Patent and Trademark Office that seems to suggest Ford will be bringing back the “Splash” name.

It could be set for use with either the Ranger and/or the all-new Maverick.

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  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.