By on November 20, 2019

When Dodge first built a Challenger, back in 1959, it was actually a Coronet. A decade later, the car returned as the spiritual foundation of the coupe we know today. Presumably, the name is intended to represent Chrysler rising to meet the Challenges laid by rival manufacturers already building American muscle. But we can nitpick here endlessly, going back to the 1950s and giving the pentastar brand plenty of credit for going bananas on horsepower.

It would actually take decades for us to realize the Challenger’s true purpose — serving as a canvas for a hilarious number of special edition vehicles. Thankfully, they usually turn out to be fairly enjoyable and totally on brand, leaving us with little to complain about.

For the Challenger’s 50th anniversary, Fiat Chrysler Automobiles plans to offer limited production Dodges in new colors with commemorative bling. It’s basically the same recipe Ford used for the 50th Anniversary Mustang but with some additional brashness from Dodge. However, while those Fords only came in Wimbledon White and Kona Blue, the Challenger comes in every high-impact paint color FCA has at its disposal — including Gold Rush.  (Read More…)

By on October 16, 2019

Ford badge emblem logo

Ford has filed a trademark application to register “Black Diamond” with the United States Patent and Trademark Office. General Motors previously manufactured models using the name to denote limited edition models, such as the CTS-V Black Diamond Edition, which incorporated an especially sparkly paint color.

While the same could be true for Ford, there’s another possibility. The term is frequently used to denote a particularly rough patch of mountain trail or extreme ski run. The Blue Oval could adapt it for use on specialty off-road vehicles.  (Read More…)

By on September 27, 2019

As this week marks the kickoff of the State Fair of Texas, we’ve had plenty of special edition trucks to cover. Texans buy pickups in quantities other portions of the country could only dream of, so manufacturers typically have something set aside to debut at the festival. We’ve already seen Nissan’s revised Titan, Ford’s new Super Duty, and a couple of blacked-out pickups from Ram.

Chevrolet brought a pair of Silverados this year, focusing similarly on black accenting with its Midnight and Rally Editions. While derivative, we can’t really accuse Fiat Chrysler of aping General Motors or vice versa. The blacked-out trend is everywhere, and pretty much everyone has been taking whacks at it for years.  (Read More…)

By on September 26, 2019

Fiat Chrysler Automobiles has a history of releasing special edition vehicles, with Black Edition and Night Edition trims being among the most recent inclusions. Despite having unique names, there isn’t much difference between the two. Both attempt to replace as much of an automobile’s exterior features with dark plastic as possible, with one taking things a step further than the other.

While wholly unnecessary, considering all of the above can be accomplished through aftermarket purchases, FCA has done well by offering various special edition vehicles with unique, factory sanctioned customization. In addition to being an easy way to get customers to spend a bit more on a new vehicle, it also helps keep old models fresh and in the media — encouraging posts like this one. (Read More…)

By on September 10, 2019

Rare Rides previously featured two vehicles that resulted from racing legend Carroll Shelby’s association with Chrysler in the Eighties. The first was a rakish and special Charger GLHS liftback, followed a few months later by the Shelby Dakota. Both of those examples wore their Dodge badges proudly, front and center amongst the additional Shelby tinsel. But the 1987 CSX took a more independent approach to branding.

(Read More…)

By on September 3, 2019

Superfans of BMW’s M subsidiary — or, more accurately, its cars — are in for some good news. The German automaker announced an extra special heritage edition of the M4 on Tuesday. Called the BMW M4 Edition ///M Heritage, and limited exclusively to the F82 coupe, the model is supposed to commemorate everything the M Division stands for.

While that absolutely includes making BMW money, the automaker has yet to provide the model with an MSRP. That said, its special nature will undoubtedly push it beyond the model’s $70,000 base price. It’s also limited to just 750 examples worldwide, which ought to tack on a premium of its own.  (Read More…)

By on August 14, 2019

Image: fca

Dodge’s Charger and Challenger are rolling anachronisms we’ll miss after they’re gone. For now, the two full-size rear-drivers soldier on into the future atop their ancient underpinnings, with Fiat Chrysler bestowing an ever-growing list of variants upon still-interested buyers.

The latest corrects what some Mopar fans may have viewed as an oversight. Last year, following the release of the long-teased Challenger SRT Demon, Dodge pushed the Challenger SRT Hellcat’s supercharged 6.2-liter up to 717 horses, giving would-be buyers 10 more reasons to desire the model. A Redeye version delivered 797 hp, a downgrade (if it can really be called that) from the limited-edition Demon’s 840 hp.

Meanwhile, the Charger was left to “suffer” with only 707 hp. Not anymore. (Read More…)

By on July 1, 2019

With Independence Day nearly upon us, it seems fitting that Rare Rides take a look at a car wearing its red, white, and blue theme very proudly. It’s a rare version of the AMC Rebel: The Machine. Get your sparklers ready.  (Read More…)

By on June 11, 2019

The end of the Seventies was a time of quiet reflection. A time where Americans pondered things like fuel prices, polyester suits, and what a large sedan should be. As the reality of automotive downsizing moved ever closer to realization, one or two of the large sedan dinosaurs had a last hurrah. Today’s Rare Ride is one such example.

It’s a 1979 Lincoln Town car; more specifically the extra-luxurious Williamsburg Edition.

(Read More…)

By on June 5, 2019

Thanks to its unique ability to keep old things fresh, Dodge has become the Tupperware of automotive brands. Instead of a patented burp that locks in freshness, the automaker fields an endless supply of special editions, and yet another entry has appeared for 2019.

While Dodge has spent time refining its aged LD platform vehicles by repeatedly sprucing up their powertrain and bodywork, its specialty seems to be appearance packages that add stripes, decals, and unique paint options. A gradually expanding roster of factory racing stripes greeted buyers in recent years. First available on SRT variants of the Charger and Challenger, Dodge eventually made them an option for R/T buyers, adding a broader choice of colors for good measure.

There have also been numerous black editions, one of which wandered over to Chrysler to help butch up the Pacifica, but it’s the Charger Hellcat that receives the latest injection of attitude — not that it needed the help.  (Read More…)

By on May 28, 2019

With Audi’s TT slated to be replaced, eventually, by an all-electric model that doesn’t skimp on the performance thrills, the vehicle needs a send-off special edition. Starting June 5th, such a model will be available. However, the vehicle appears to be more of a way for Audi to test an online-only shopping model than a celebration of the outgoing TT.

Limited to 99 examples, the Audi TT Quantum Gray Edition will be sold exclusively in German using the company’s “initial pilot project for online direct sales.” (Read More…)

By on May 15, 2019

Before Smart goes all-electric next year, Daimler plans to offer “an exclusive and strictly limited special edition” model as a farewell to its combustion-engine vehicles. Designed by Konstantin Grcic, a man known for designing mass-manufactured minimalist furniture, the automaker says these limited-edition cars are for the “most ardent collectors only.”

Presumably, Daimler is referring to collectors in the general sense, as we’ve never heard of anyone with a devoted throng of Smart cars.

While it may sound like a bit of a turd, the company also said Brabus’ involvement was essential in developing the 21 models slated to roll off the assembly line in August of this year. That means more grunt and improved noises coming out of the back end — something we can all appreciate, be it in the bedroom or out on the open road.  (Read More…)

By on May 14, 2019

A short while ago, we ran a QOTD post about special branded editions, gauging our readers’ desire to see them return in 2019. Today’s Rare Ride is one of the special designer brand editions of yesteryear (the Eighties), which represented luxury, taste, and wealth.

Grab your wide-lapel blazer. It’s time for Bill Blass and the Lincoln Mark VI.

(Read More…)

By on May 13, 2019

Exclusivity is the name of the game for high-end automakers. While mainstream brands are busy chasing down volume, they’re courting your betters. Unfortunately, not every manufacturer can simply tag a vehicle with a lofty MSRP and call it a day. They have to convince their smaller customer base that they’re getting something special in return. Enter the most insane special edition we’ve seen in a while: the Land Rover Astronaut Edition.

As the name suggests, this is an SUV literally reserved for those who have been in space — or, more accurately, have set aside the necessary funds to do so through Virgin Galactic.

The vehicle is the offspring of a longstanding partnership between Land Rover Special Vehicle Operations and Richard Branson’s space-fairing lovechild, so owners will actually be more astro-tourist than astronaut. That said, they’ll still be able to proclaim they’ve been to sub-orbital space and motion to their “Zero Gravity Blue” SUV to prove it.  (Read More…)

By on April 24, 2019

They used to be commonplace, but the last decade or so has seen this automotive phenomenon fade from memory. Today we talk special branded editions, and how it’s time for them to make a comeback.

(Read More…)

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