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Volkswagen Chooses An Interesting Name for Its New Chinese Brand
China’s all about electric vehicles and clean, green everything, or so the tankies granola types claim, and automakers from Detroit to Germany can’t wait to get their hands on a piece of that market. In Volkswagen’s case, China’s thirst for EVs spawned a brand new brand.
Unfortunately, as is often the case with language, the name of VW’s EV-focused brand could mean something very bad, depending on who reads it.
Steph Willems
Mar 12, 2018
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