By on September 12, 2017

2017 Volkswagen up - Image: VolkswagenThe global auto industry is not a place in which small car production is as straightforward as it was a decade or two ago.

Brought closer to home, Americans are buying roughly 30-percent fewer subcompact cars now than they were just three years ago. With next to no fuel economy advantages; limited payment upside; and less refinement, power, and space, why would a car buyer choose a subcompact over a compact sibling? Most buyers don’t. In the United States, compact car sales are five times stronger than subcompact sales. August’s top three compacts (Civic, Corolla, Cruze) outsold their subcompact brethren (Fit, Yaris, Sonic) by more than seven-to-one.

Many automakers don’t even bother selling their smallest cars in North America. Mazda’s latest 2 never saw U.S. import. FCA has left the compact market, having long since left the subcompact sector to rivals. Subaru doesn’t dive below the Impreza platform. And Volkswagen stops at the Golf, leaving the subcompact Polo for more small-car-friendly countries.

But how keen on small cars are those other countries? In some instances, not keen enough. Volkswagen boss Herbert Diess tells Autocar, “Selling small cars is not easy.” And he’s clearly not just talking about F-150-loving America. “It’s a very European problem,” says Diess. As a result, the Volkswagen Up city car, a Lupo successor, may pull out of Europe in favor of emerging markets only. (Read More…)

By on January 6, 2017

2015-2017 Toyota Camry SE silver

Blame the Rebels.

Nissan’s Rogue was the best-selling vehicle without a pickup bed in December of 2016, largely thanks to a massive advertising campaign that tied into one of the two recent Star Wars movies where only teenaged girls can be trusted to save the universe. Behind it, you had the usual suspects: CR-V, RAV4, Camry, Accord, Civic, Corolla. But even that state of affairs is a major change from business-as-usual a decade or two ago.

You can learn a lot about American society by looking at the best-selling car in any given year. So if we discount the Rogue’s Yavin IV-style moonshot performance, what’s changed about us since, say, 1967 — and what’s stayed the same? More importantly, who killed the Camry?

(Read More…)

Recent Comments

  • tobiasfunkemd: Thank you for posting this Tim. I appreciate the efforts of TTAC to conscientiously consider how to...
  • namesakeone: My guess is that the corporate powers that be will keep on pushing this technology, regardless of...
  • Lightspeed: Everything is called “Q” hilarious! I liked the old G35/37, that seemed to be a pretty nice...
  • DenverMike: In the days before Rodney King, it was just understood that after a police chase, they were gonna beat...
  • Lightspeed: I’ve driven the current IS in 350 and 250 form. The 350 is more than adequate, the 2.5L 250 is an...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber