#silverado

There’s something about truck marketing.

Any time an automaker has a redesigned, refreshed, or updated truck to sell, out come the shots at the competition.

Tonight it was Chevy’s turn — the automaker wouldn’t divulge specs related to the 3.0-liter diesel inline-six that will be available in its all-new 2019 Chevrolet Silverado 1500, but GM product boss Mark Reuss made sure to imply that the diesel would make more power than that of the diesel Ford just unveiled for the F-150.

This weekend, Chevy surprised all hands by unveiling its 2019 Silverado by way of Sikorsky helicopter at Texas Motor Speedway. Rising over Big Hoss, the world’s largest HD television screen, a red Trail Boss Silverado made its way into view, was gently set down on the ground, and then driven on stage by a Chevy rep. The amount of moving parts in this display was enormous.

There’ve been thousands upon thousands of vehicle reveals over the years, ranging from a manufacturer simply pulling a silk sheet off the thing on stage at an auto show all the way up to the level of insanity put into motion by Chrysler in the early ’90s.

Chevy threw itself a birthday party today at the Texas Motor Speedway, celebrating 100 years of making trucks. It had a surprise gift for the audience in the form of the new 2019 Chevrolet Silverado … delivered by way of Sikorsky helicopter, naturally.

People have been predicting it for years, we foreshadowed it a few months ago, and on Thursday it finally happened: one can now waltz into a dealership and spoil the better part of a hundred grand on a pickup truck.

See that 2018 Silverado 3500 Crew Cab Dually up top, though? It doesn’t cost $100,000. It doesn’t even cost $50,000. It is, in fact, only $340 more expensive than a top-rung Honda Ridgeline.

Wait. What?

Chevrolet has gone to great pains to remind everyone that the 2018 model year marks the 100th anniversary of Chevy Trucks. A hundred candles is a big deal, so Chevy reached into its lengthy history for a few design and detail cues to mark the occasion.

I’d wager a hefty amount of money that most people reading this either had or has a Chevy truck in their family or know someone who did. They’ve produced over 85 million of the things, after all.

Ford’s F-Series is the undisputed king of the domestic pickup market. It’s high atop the mountain, looking down upon its rivals as they savagely bludgeon each other with gnarled branches. For years, the majority of that abuse fell on Ram. Then, all of a sudden, 2017 came and Chevrolet ended up with a broken nose. In the primeval battle of truck sales superiority, Chevy’s Silverado no longer occupies the second place position for full-size pickups. Ram does.

Alright, it isn’t quite that dramatic. General Motors’ truck offerings aren’t exclusive to the Silverado and the automaker still outsold Fiat Chrysler when factoring in pickup deliveries from its GMC division. However, we’re counting this as a victory for Ram because FCA needs one — and overtaking Chevy sales isn’t exactly small potatoes. This is a major leap forward for a brand that seemed perpetually in last place.

General Motors loves to poke at its competitors, especially when it comes to trucks. We’re all familiar with its recent barrage of ads attacking Ford for using aluminum in the F-150’s bed, but another ad from 2009 may be coming back to bite them.

The ad in question made fun of a new feature that extended a step and handle from the tailgate of the F-150. Chevrolet didn’t have anything similar at the time, so it decided instead to make an ad mocking the step and making it seem like a feature for unmanly weaklings. Chevy resurrected a similar feature in the bumpers of some trucks a few years later, though a recent set of patents shows the automaker is almost replicating the step they ridiculed eight years ago.

Millennials are buying Ford SUVs like it’s going out of style, no doubt dismaying the friends who like to lecture people about their lifestyle on Facebook.

That, Chevrolet offers a voyeur package for its full-side pickup, Fiat Chrysler Automobiles grabs a stack of cash with both hands, Mercedes-Benz gives its midsize SUV the AMG treatment, and two more automakers eye the Formula E grid … after the break!

“What do I gotta do to get you to drive out of here in a brand-new 2016 Chevrolet Malibu today?”

That, Ford and Google are moving to the country, Hyundai halts in China and Volvo’s wagon spied in some guy’s garage … after the break!

A California man sued General Motors this month for revising its tow ratings for his 2014 GMC Sierra 1500 5.3-liter V-8, which meant he couldn’t tow his toy-hauler and golf cart, according to court records.

The complaint, which was filed Dec. 11 in Central California’s district court, said General Motors intentionally misrepresented its claims for Richard Quintero’s truck, which he purchased in July 2013 for nearly $47,000.

According to Quintero’s attorneys, the man opted to buy the 2014 truck because its advertised tow rating of 8,800 pounds was significantly higher than the 2013 model’s 6,900 pounds. GM lowered the 2014 trucks’ ratings to 6,800 pounds in a letter to owners, which was less than Quintero’s 1,000-pound golf cart and 6,700-pound trailer.

After starting in Barrow, the northernmost settlement in the United States, our second stop takes us 200 miles (320 km) south east to Prudhoe Bay, again on the Arctic Ocean.

General Motors will spend $877 million to upgrade its Flint, Michigan pickup plant, the automaker announced Tuesday.

The assembly plant, which is the oldest GM factory in North America, will get a new body shop as part of the investment along with general improvements.

The plant makes full-size trucks for GM, including heavy duty versions.

The Chevrolet Silverado has outsold the Ford F-150 so far this year, but sales of Ford’s Super Duty trucks have boosted the company’s truck business past its competition, PickupTrucks.com is reporting.

All three truck makers are selling more pickups than they were a year ago, but flagging F-150 sales and depleted inventory could be keeping Ford’s perennial half-ton leader back.

General Motors is revealing its updates to the 2016 GMC Sierra lineup days after Chevrolet revealed its new face for the 2016 Silverado.

In a video posted to its YouTube channel (via Automotive News), GMC trotted out the new front fascias, bumpers and C-shaped LED daytime running lamps for the full-size pickup.

Just a couple of months ago, GM quietly announced their factory 5 year/100k mile powertrain warranty was going to henceforth be downgraded to a 60k mile powertrain warranty because their cars are all fine now and customers don’t care about long-term warranties.

About 48 hours after this was announced, my wife found herself limping along the side of a major road in our 2010 Malibu with 90k miles on the odometer, engine revving, but little transmission of power taking place between the engine and the wheels.