By on June 27, 2022

A few years ago, the industry narrative was that all-electric vehicles would reach financial parity with their combustion-driven counterparts in 2025. The assumption was that this would gradually occur by way of ramping up battery production and leveraging economies of scale. However, reality had a different take, as the world is now confronting record-setting prices across the board. Manufacturer and dealer hikes have resulted in the average invoice of EVs rising to $54,000 — roughly 10 grand higher than the typical transaction price of gasoline-powered vehicles, according to J.D. Power.

With economic pressures spiking the value of all automobiles, hardly anything is leaving the lot for less than it could have been had for in 2020. But the increases seen on all-electric models are actually outpacing the models we’ve been told they’re supposed to replace.  (Read More…)

By on June 24, 2022

Younger drivers have reportedly had it with the dealership experience, with Gen Z even more disenfranchised than Millennials. Though it’s difficult to imagine anybody visiting a showroom within the last 12 months having any other reaction. Incentives are down, prices are up, and there’s a good chance whatever you wanted to buy isn’t going to be on the lot anyway. Someone saying they had an exemplary dealer experience is becoming about as common as people claiming they enjoy going to the DMV.

However, CDK Global Inc. still opted to conduct a survey in the hopes of determining just how much less tolerant younger shoppers might be compared to older generations. The takeaway probably isn’t going to shock you, even if the sheer volume of first-time buyers that don’t care for dealerships might. (Read More…)

By on June 2, 2022


Ford CEO Jim Farley has said he sees little reason for the automaker to bother using traditional advertising campaigns for electric vehicles. Considering how often I see the Ford logo grace whatever screen I happen to be peering into, this would seem to go against everything I’ve been conditioned to accept. However the company believes its EVs practically sell themselves already, with the executive noting that the Mach-E has been sold out for quite some time.

“I’m not convinced we need public advertising for [electric vehicles] if we do our job,” Farley said during Wednesday’s Bernstein Strategic Decisions Conference.  (Read More…)

By on June 1, 2022

While the semiconductor shortage was long considered the excuse par excellence for why the automotive sector couldn’t produce enough vehicles during the pandemic, some manufacturers have begun pivoting to blaming supply chains that have been stymied by Chinese lockdowns. Toyota is probably the best-known example. But the matter is hardly limited to a singular automaker and market analysts have already been sounding the alarm bell that strict COVID-19 restrictions in Asia will effectively guarantee prolonged industrial hardship around the globe.

Back in April, Shenzhen was emerging from a month-long lockdown. However, the resulting downtime severely diminished the tech hub’s output which exacerbated global component shortages. While Chinese state-run media claimed regional factories maintained full-scale production during the period, the reality was quite a bit different. Meanwhile, Shanghai has remained under harsh restrictions since March and more look to be on the horizon. As an important industrial center and the world’s busiest port by far, the situation has created an intense backlog of container ships that are presumed to create some of the sustained problems that we’re about to explore.  (Read More…)

By on May 27, 2022

The automotive industry has basically resigned itself to running with lessened production for the foreseeable future. A significant number of automakers have suggested that it might be more lucrative to scale back output, reduce overhead, and focus on achieving broader margins per car during this prolonged period of economic and logistical duress. However, Toyota started the year saying it would do its utmost to raise production output as a way to make up for losses incurred during the pandemic. The company even said it anticipated things to gradually normalize through the spring.

Unfortunately, things have not gone according to plan. By March, the Japanese automaker had lowered its output goal for the fiscal year by 500,000 global units. Another 20 percent was lopped off for the month of April and leadership began expressing concerns that those preexisting goals might be totally untenable. While there were moments with the target actually rose, Toyota has repeatedly been forced to walk those claims back as the realities of the market dashed its dreams. Now, the company is once again cutting planned output for the month of June over supply chain issues with China.  (Read More…)

By on May 26, 2022


Following reports that the Hyundai Sonata may not be long for this world, there have been rumbling that the fate of the Kia Stinger and K5 sedan may also be in jeopardy.

The reasoning is obvious. After years of crossovers seeing an increased share of the global market, automakers have been dumping sedans so they can sell products that come with higher margins. A sizable percentage of the population has also been sold on the theory that higher-riding vehicles are automatically safer than their road-hugging counterparts. While that is endlessly debatable between models, there are aspects of crossovers that make real sense for the modern era. Storage capacity is typically better than what you’d find on a similarly sized sedan and the lengthened suspension travel can help the vehicle absorb the impact of pothole-laden streets that seem to be cropping up everywhere.  (Read More…)

By on March 17, 2022

Following last week’s announcement where Toyota explained its need to scale back Japanese production by 20 percent this April, the automaker has outlined planned slowdowns for the foreseeable future. It’s citing all the usual problems. Countries are still employing various COVID-19 restrictions that are upending supply chains, semiconductor production for automobiles remains insufficient, and there’s a war in Eastern Europe that’s creating all-new troubles while exacerbating some of the more familiar ones. But scaling back output might not be the death sentence it sounds like.

With last year resulting in 10 million deliveries worldwide, Toyota actually managed to improve its sales against 2020’s year-over-year global production decline of 12 percent. And the last two years have also yielded enhanced profitability for the automaker, despite it having expressed repeated concerns about procuring enough components to keep popular models (like the RAV4) in stock. In 2021, Toyota saw $249.4 billion in revenue and even became the best-selling automaker in the United States, dethroning former top-dawg General Motors. (Read More…)

By on March 11, 2022

Earlier this week, we covered Toyota stressing over the feasibility of its current production plans. Automakers around the world are presently trying to suss out how to maintain solid profitability with diminished output, with Japan’s largest manufacturer suggesting the present state of the world might force it to do likewise.

While we assumed the resulting decisions would take a couple of weeks for Toyota to finalize, as it considered its many options, the company announced on Friday that it would need to cut domestic production by 20 percent for the month of April. The automaker framed this as part of its preexisting  “recovery plan” necessary to account for supply chain issues that never seem to end, saying that diminished output would gradually normalize in Japan over the spring.  (Read More…)

By on March 9, 2022

Toyota Motor Corp. is reconsidering its existing production strategy, citing ongoing global issues that are hindering its ability to manufacture vehicles at a normal pace.

Like most other automakers, Toyota has endured COVID restrictions, supply chains bottlenecks, component shortages, at least one cyberattack, and some new obstacles stemming from Russia’s invasion of Ukraine. These issues have already encouraged General Motors to pursue lower output as it focuses on selling on higher-margin vehicles. Though it’s hardly the only automaker signaling diminished production for 2022. Even the National Automobile Dealers Association is assuming 2022 will be another year of extra-tight inventories and wild markups. It’s something the industry was already doing, with Toyota becoming the next company opting to rejigger its targets to account for hard times.  (Read More…)

By on August 21, 2011

With a massively growing population, and no Chinese-style national one-child policy in place, sterilization campaigns in India’s provinces and municipalities are far from uncommon. But now, in the Rajasthani district of Jhunjhunu, officials in charge of sterilization campigns have found a new incentive to encourage Indians to undergo the procedure: the subcontinents growing obsession with automobiles. Britain’s The Independent was the first Western news outlet to report on the scheme, which offers those undergoing sterilization

a coupon for a forthcoming raffle, with prizes including a Tata Nano car, motorbikes and electric food blenders.

(Read More…)

By on August 18, 2011

One of the most challenging aspects of running a blog like TTAC is managing diversity. As a global site, TTAC and its readers are exposed to the full range of diverse global perspectives, but our largest market, the United States, is also home to incredibly divergent views and lifestyles. Much is made of our national polarization these days, and when the topic turns political, TTAC often finds itself on the front lines of America’s cultural and ideological battlefield. Luckily we’re all of us bound together by something that transcends much of what divides us: our shared fascination with cars gives us the opportunity to interact with and relate to people with whom we may have little else in common.

Take this photo: depending on your perspective, this scene, photographed near my home in Portland, OR, might be a symbol of the ultimate automotive aspiration or a dread vision of a dystopian anti-automotive future. But regardless of how the image relates to your personal views and circumstances, nobody can deny that the people who live in that house think very seriously about their automobiles. And even the most unabashed, gas-huffing EV skeptic has to respect that. Vive le difference!

By on July 13, 2011

As a product of the Golden State, there’s a lot that I appreciate about California: the weather, the immigrant diversity, the entrepreneurial spirit, and the fact that people drive fast just to name a few examples. But, having lived for years among fellow California refugees here in Oregon, there’s a lot of things I don’t look forward to when I find myself headed South, and chief among these is the traffic. But there’s traffic and then there’s traffic, and Southern California is currently gearing up for what promises to be the worst weekend of traffic in memory. A crucial portion LA’s infamous 405 freeway is shutting down for repairs on Friday and it will be closed all weekend. To someone who has never been to, or driven in Los Angeles, the reconstruction of a major intra-urban bridge and the addition of a new commuter lane in a single weekend might seem like impressively brisk work and cause for huzzahs. But in Los Angeles, where they don’t know Detroit claimed the tagline years ago, locals are hunkering down for “Carmageddon”… and their reactions form a fascinating comment on our national ambivalence towards driving.
(Read More…)

By on May 12, 2011

If there’s one potent symbol of the less-than-entirely-glamorous aspect of automobiles, it’s traffic. Our insistence on private transportation, though ultimately liberating, disconnects us from our fellow citizens, and pits us against each other as we madly pursue our individual lives. And once we’re in traffic, nothing, nothing can break us out of the every-man-for-himself dynamic that actually keeps traffic moving. Well, unless you happen to live in Israel.

Monday was the Israeli holiday of Yom Hashoah, a day of remembrance for those who died in the Holocaust, and to mark the occasion the entire nation halted its business at noon for a moment of reflection and prayer. At that moment, Israel roads ceased to be a battleground and became a place of community. The people who share each others traffic every day stopped everything and joined their fellow motorists in profound moment of unity. For such a relatively simple gesture, this video [via Hooniverse] proves that the sight of traffic coming to a halt creates an incredibly powerful message. Just try to watch without getting a few goosebumps.

By on November 10, 2010

America’s Baby Boom generation turns 65 next year, which means it’s only a matter of time before America’s roads are clogged with self-satisfied drivers in total denial about their rapidly deteriorating vision, reaction time and decision making abilities (Gosh, is there anything as satisfying as generational bashing?).  Everyone knows that old drivers are bad drivers, but they’re also more likely to be injured due to their physical frailty. Drivers over 70 are three times as likely as those aged 35-54 to sustain a fatal injury in a crash, and the National Transportation Safety Board is worried enough about the prospect of an aging demographic bulge to hold a conference on the topic in DC. According to the DetN, conversation there centers on a number of potential measures for curbing the impacts of aging drivers, including “Michigan lefts,” which move left-hand turns out of major intersections, traffic circles, and improved safety equipment like inflatable seatbelts. But the real elephant in the room is restrictions on licensing, including mandatory eye testing, restrictions on license renewal by mail, shorter renewal periods, and even additional testing for drivers over a certain age.

Needless to say, Americans tend to think of driving as a right rather than a privilege, but if states restrict license rights for new drivers, there’s no question that senior drivers should face some kind of oversight. Especially in the context of tragedies like the Santa Monica Farmers Market incident. But how much? And what kind? And at what age?

By on September 15, 2010

Via Hemmings News comes this delightful find from an officially licensed poster comparing women to cupholders. So, did Susan Docherty sign off on that when she was GM’s marketing boss, or is this just more evidence that GM really is a “testosterone saturated, white, American male culture”? Either way, it cements the impression that Chevrolet’s values and image stopped making progress around the same time its market share did… which, incidentally, was about the same time the poodle skirt went out of fashion.

It’s just too bad that, between the ’59 Impala, the poodle skirt, GM’s US market dominance and casual sexism, only the casual sexism seems to have survived.

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