By on April 14, 2016

Apple Logo, Image: John Mitchell/Flickr

In social situations, general convention holds that, unless you want to incite a riot, certain topics remain off-limits: politics, religion, and — increasingly — one’s choice of technology. Vocal cords have been inflamed and dinners have been ripped asunder with invectives hurled at Android or epithets tossed towards Apple.

Bob Lutz is on record opining that Apple’s efforts in developing a car are “going to be a gigantic money pit” — and he’s probably right.

Here’s the thing though: Apple has a history of figuring out how to make big profits with products traditionally considered to be low margin. Add this to the fact that Apple is rich enough to spend huge bucks on developing a car, only to drop it all and walk away if they’re unhappy with the project.

Think they won’t?

(Read More…)

Recent Comments

  • Jeff S: @Dave M–I almost didn’t order a Maverick because of the smaller bed but the hybrid power train...
  • Jeff S: @Lou_BC–Agree those of us who really have a passion for cars, trucks, motorcycles, or any powered...
  • Jeff S: @Lou_BC–I don’t know if you have Carvana but I would check Carvana as well. I sold my 2012 Buick...
  • EBFlex: “ In any case 5% is only half of 10%, not a big next step to achieve, then push a little more to 25%, then...
  • EBFlex: If liberals keep running this country into the ground that will absolutely happen. They create crisis so they...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber