Electric-truck startup Rivian has signed the lease for its first showroom in New York City and has selected one of the trendiest spots in Brooklyn. Once known for its high crime rate, Williamsburg has undergone three decades of gentrification and is now awash with luxury retailers normally reserved for the swankiest parts of Manhattan. In the 1990s, the neighborhood was still rough around the edges but had started to become ground zero for the East Coast hipsters, starving artists, and young musicians who gradually influenced its trajectory. The next three decades saw Williamsburg moving steadily upward with rental prices keeping pace. Riverside warehouses were replaced with high-rise hotels, the average household income closed on six figures, and dog parks are situated conveniently near designer ice cream shops.
It’s now the perfect place for a showroom dedicated entirely to electric vehicles, especially one that seems like a merger between Tesla Motors and REI. (Read More…)
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