By on March 14, 2017

2014 Nissan cube

As it funnels its suit-and-ties over to Mitsubishi and rearranges its own departments like mad, Nissan is losing veteran designer, stylish dresser, and chief creative officer: Shiro Nakamura. Responsible for some of Nissan’s more radical designs, Nakamura oversaw the styling for the revamped GT-R and current 370Z, along with intentionally quirky models like the Juke, Leaf, and Cube.

Nakamura said his designs were purposefully modern and intended to express the “shock of the new.” The objective was to amend the company’s western image as a discount brand and give its vehicles unique personalities and character, which — love or hate it — the Juke has in spades.

Alfonso Albaisa, Infiniti’s current design head, will be stepping in to take over for the retiring Nakamura as senior VP and Nissan’s styling overlord. Replacing Albaisa as Infiniti’s global design chief will be former BMW design boss Karim Habib. (Read More…)

By on June 22, 2015

Nissan IDx Siblings In SoCal Circa February 2014

Though the Nissan IDx is still dead, Chief Creative Officer Shiro Nakamura believes a more “innovative and exciting” Juke may make up for the loss.

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By on June 17, 2015

Datsun 240Z

Nissan design chief Shiro Nakamura revealed the next-generation Nissan Z could take its inspiration from the Datsun 240Z.

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By on October 21, 2013
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Infiniti Essence concept

Andy Palmer, who is in charge of global future product planning for Nissan, says that the company’s Infiniti luxury brand is considering a sporty four door flagship to compete in the segment defined by the Porsche Panamera. A likely candidate would be Nissan design chief Shiro Nakamura’s Infiniti Essence concept first shown at the 2009 Geneva Auto Show. However, an Infiniti flagship would not reach the market before 2017. It would be part of Nissan’s goal to grow Infiniti into a global luxury brand by the end of the decade.

Infiniti has not competed head to head with European luxury marques in the S Class or 7 Series segment since the early days of Nissan’s luxury brand and the original Q45. Instead Infiniti has built its brand around a lineup of sporty sedans, coupes and crossovers. “We can’t just take on the opposition directly,” said Infiniti chief Johann de Nysschen while speaking to Automotive News. “We have to bring our own unique flavor to the global market.” (Read More…)

By on August 22, 2013

V2-130829981

At an event for international media held during the Pebble Beach festivities, Shiro Nakumura senior vice president and chief creative officer, design and brand management for Nissan provided an advanced look at what is probably the next Maxima sedan.

(Read More…)

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