By on July 17, 2014

A perennial candidate for most beautiful of all times lists is the Studebaker Avanti. It’s admittedly somewhat of a polarizing design since the Avanti also sometimes shows up on lists of the oddest looking or ugliest cars ever made. I’m in the former camp and think it’s a great looking piece of human creation, but I can understand those who think it looks a little funny. Perhaps that’s how it should be as the Avanti was created to get people’s attention for Studebaker, the last independent car company in America, which was quickly becoming irrelevant as its financials got worse and worse. Studebaker president Sherwood Egbert did what he could with limited resources and a board of directors that seemed determined to run the more than century old company into the ground. The Avanti was part of Egbert’s plan in the early 1960s to give Studebaker, a company with a dowdy reputation in consumers’ minds, a new image, a rebranding in today’s parlance. (Read More…)

Recent Comments

  • dal20402: TIL, because of your comment. I don’t think I’ve seen an Express without a 6.0L or 6.6L V8 for...
  • BSttac: Happy the podcast is back, less thrilled with the EV talk…Will you guys be posting the podcast to...
  • ToolGuy: As we start to approach the speed of light, mass increases. There’s literally not enough energy in the...
  • Jeff S: I was thinking the same thing it looks like a USSR limo and a Lego car. Has a look you wish you had never...
  • ToolGuy: “grease and wax remover” You reminded me that the last one I bought (soy based) doesn’t...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber