Diess Named Volkswagen Group CEO As Company Plans a New Way of Managing Brands

Volkswagen brand chief Herbert Diess, 59, now pulls all the levers at Volkswagen Group. On Thursday, the automaker’s supervisory board appointed Diess as CEO and said goodbye to Matthias Müller, who stepped down from the top position “by mutual agreement,” effective immediately.

The shakeup at the top comes as Volkswagen Group changes the way it manages the multiple brands under its corporate umbrella. There’s now a plan for six new business areas (plus the formation of a China region), with VW Group brands organized into three tiers — volume, premium, and super premium. All of this, in VW’s view, should lead to a streamlined decision-making process and a nimbler company.

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Cadillac Dealers Prepare To Step Up, Or Leave, Sales Game Under De Nysschen

Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game.

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  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉