Tag: Sales

By on October 21, 2020

2021 Toyota Camry XSE black - Image: ToyotaThe Toyota Camry may well go down as one of the ultimate soldiers in the American automotive marketplace: shooting straight despite distractions, marching forward undeterred by the terrain, somehow finding small victories when the losses are mounting, always ready to carry new recruits on its shoulders.

Somehow, amidst all of the recent economic turmoil and political unrest, and healthcare crises, the Toyota Camry’s U.S. sales trendline is outperforming the market at large while also embarrassing its direct rivals.

In one sense, the Camry’s just doing what the Camry’s always done. Winning.

In another sense, the Camry’s doing the unexpected. It’s winning at a point in time when everyone else seems to be losing, at least to some degree, and it’s winning in a major way just as its specific category approaches an inflection point. Is the midsize sedan segment, broadly speaking, on its last legs? Or is a post-shutdown pandemic performance like the Camry’s indicative of a midsize-sedan segment that’s finally set to round the corner? (Read More…)

By on October 6, 2020

2020 Toyota RAV4 and 2020 Toyota Camry - Image: ToyotaStrong results from its best performers pushed a pair of Toyotas to familiar positions atop 2020’s third-quarter best-seller lists.

Q3 was a rollercoaster ride for automobile manufacturers as low inventory plagued dealers who enjoyed better-than-expected demand. Following COVID-19’s late-Q1/early-Q2 outbreak across the United States, mass shutdowns and severe economic hardship produced catastrophic results. Total U.S. auto sales between April and June plunged by one-third, year-over-year, a 33 percent collapse worth 1.5 million lost sales.

The third quarter, however, was markedly different, especially as the weeks wore on and pent-up demand was married to timely incentives. By September, Acura, Honda, Hyundai, Kia, Lexus, Mazda, Subaru, Toyota, and Volvo were all reporting year-over-year improvement, along with General Motors and Ford Motor Company.

At the top of overarching vehicle categories, strong September results pushed typical top Toyota contenders – the RAV4 and Camry – to the top of the quarterly sales charts. While the Honda Civic had held America’s best-selling car lead as recently as the end of August, Toyota Camry sales jumped 22 percent to 28,362 during the month of September. Camry sales remain down by more than a fifth year-to-date, but Q3 volume was off by just 4 percent. (Read More…)

By on October 6, 2020

Image: FordBetter than 16 percent of the new vehicles sold in the United States in the third quarter of 2020 were full-size pickup trucks, an increase created by relatively steady truck sales in an unsteady world.

And who’s to thank? Ford, primarily.  (Read More…)

By on September 24, 2020

2020 Hyundai Palisade - Image: Hyundai

Gauging economic health during the latter stages of 2020 is proving remarkably challenging. On the one hand, there’s grievous unemployment caused by COVID-19 shutdowns; on the other hand, bicycle sales are booming and backyard pool installations skyrocketed. Contrast the fact that the Dow Jones isn’t far from its six-month high with a 32 percent U.S. GDP loss in Q2.

The same sort of diametrically opposed outcomes are visible in the U.S. auto industry, as well. Only a handful of automakers still report monthly sales figures – Honda, Hyundai, Kia, Mazda, Subaru, Toyota, Volvo – yet within those brands there were remarkably different results coming out as we exit the summer. We wanted to find the vehicles that destroyed reasonable recovery rates in August with significant year-over-year improvements. But we didn’t expect them all to originate from the same two automakers.

(Read More…)

By on September 17, 2020

Cadillac told U.S. and Chinese dealers they will each need to invest at least $200,000 on electric vehicle chargers and staff training to continue selling the brand’s products after 2022. The message was communicated to dealerships on Wednesday via video messages from Rory Harvey, the luxury brand’s vice president of sales, service and marketing. Cadillac is moving on electrification (seriously this time) and plans to launch the Lyriq EV within the next two years, with more battery-driven models to follow. Update: Cadillac PR has responded, saying that what was communicated yesterday is for U.S. dealers only.

The brand says dealers must be ready for the transition, giving us flashbacks to Project Pinnacle  the Johan de Nysschen strategy that forced stores to spend money to provide a more premium sales experience that differentiated Cadillac as special. At the time of its implementation, many dealers wondered why they should bother taking on more overhead under the assumption that they’ll make extra money over time. While luxury-specific outlets don’t have much choice in the matter, those selling GM’s other brands in conjunction with Cadillac seem to be substantially less eager to implement the changes.

(Read More…)

By on September 4, 2020

BMW i3 LAPD Vehicles

In 2014, Mayor Eric Garcetti wanted to show Los Angeles that he would take an active role in spearheading “environmental justice,” announcing several initiatives to combat the city’s notorious air pollution.

One of those efforts involved transitioning government-owned fleets towards battery power and hybridization. By the following year, the LAPD announced it was ready to consider contracts with various automakers ready to help provide the non-emergency administrative unit (which was new at the time) with a fleet of environmentally friendly vehicles.

BMW ultimately won out, resulting in a fleet of i3 hatchbacks — some of which were painted and given lights for traffic enforcement duties or other light police work (e.g. community outreach). The leasing agreement kicked off in 2016 and ultimately cost taxpayers over $10,200,000 when combined with the charging infrastructure that had to be installed to support them. But the department and the mayor started taking heat after the public learned the vehicles were hardly ever used for police business, resulting in a minor scandal.

Notifying the world that the program seems to have been a massive waste of resources didn’t change anything, however. Most vehicles saw little use through 2019 and many are now being sold by the dealership that initially leased them to the LAPD. (Read More…)

By on September 4, 2020

vw

It’s not so much a program as it is a trend. In Spain, which is currently enduring a second blow from a very resilient coronavirus, people are shunning public transit like their life depends on it. It very well could.

What to do? Simple — search classifieds and backyard sheds for any old heap that’s still roadworthy and drive the hell out of it. (Read More…)

By on September 2, 2020

The General Motors name might be synonymous with SUVs and pickups in North America, especially after the automaker’s recent passenger car cull, but the Chinese market mostly associates it with SUVs and a bevy of cars. GM apparently wants that to change.

Government documents reveal The General is interested in getting the go-ahead for a Chinese-market pickup. (Read More…)

By on September 1, 2020

It hasn’t been a normal year, and all the plans you and I and even Subaru had for 2020 have more or less fallen flat. This year will not see the Japanese automaker grow its volume over 2019 levels. Targets set in the Before Times will not be met.

So why worry? Celebrate what you got.

That’s what Subaru did after tabulating its August sales tally, noting that the figure — representing a year-over-year loss of 17 percent — was actually its best showing so far this year. And once again, Subaru brass north of the border didn’t have to pretend. (Read More…)

By on August 24, 2020

2020 Volkswagen Passat R-Line

When we last checked in on the Volkswagen Passat, the manufacturer was rumored to be considering removing the model from its production lineup. Jetta’s bigger brother failed to garner much attention after its last update, and it just so happens to exist within a vehicle segment that has has seen far better days. Combine that with VW heaping added importance on a lineup of fresh new EVs, and there was good reason to think the family sedan was living on borrowed time.

Despite some company brass eager to kill off the model, it has been decided that the Passat will stick with us a while longer. Autocar recently reported the car has been approved for another generation, expecting it to launch in Europe in 2023. (Read More…)

By on August 24, 2020

BMW Group

Going topless is becoming increasingly difficult for new car buyers. Soon, the only convertibles on the North American market will be dedicated sports cars, and there’ll be precious few of those, too.

This depressing statement stems from a report that claims the next-generation Mini Cooper will say goodbye to its convertible variant, leaving the brand with far less whimsy than before. (Read More…)

By on August 17, 2020

2020 Nissan Versa sedan - Image: Nissan

No Yaris. No Fiesta. No Sonic. No Mazda2. No Fit.

America’s subcompact car segment is decimated. According to Tyson Jominy, the vice president of data and analytics at J.D. Power, 40 percent of last year’s subcompact sales are gone. Jominy doesn’t mean “fewer sales.” He means that the nameplates responsible for 40 percent of the sales are gone.

And is it any wonder? As recently as 2014, subcompact cars produced 3.8 percent of all U.S. auto sales. Collectively, the few remaining subcompact cars now account for just 1.4 percent of the American light vehicle market.

At the current rate of decline, fewer than 1 percent of the vehicles sold in America in 2022 will be subcompact cars. But we all know the current rate of decline is hardly an accurate harbinger. If subcompacts own 1 percent of the market in 2021, we’d be surprised.  (Read More…)

By on August 17, 2020

ford

Ford’s pony car has typically made the most out of its platforms, eking out the maximum amount of longevity and profit before moving on to wholly new underpinnings. The Fox-body era saw that tradition taken to extremes.

Come 2022, the Mustang will don a new wardrobe, and Ford expects it to stick around for quite some time. (Read More…)

By on August 16, 2020

The Hyundai Veloster remains an automotive oddity in a vehicle landscape rapidly shunning nonconformity, and for that, we give Hyundai credit. The car still exists. You author can still recall the first time he ever encountered one in the wild — in historic Vieux-Québec, with the “three-door” hatchback resting quietly under a streetlamp on those cobblestone streets.

A second-generation model landed in the latter part of 2018, with newfound power coming by way of the first N-badged Hyundai. With 250 horses and 260 lb-ft of torque, the Veloster N was a vehicle worthy of the hot hatch banner. And come 2021, it’ll be the only Veloster offered north of the border. (Read More…)

By on August 14, 2020

2020 Toyota Corolla Hybrid - Image: Toyota Canada

Consumer spending and confidence are not hitting record highs. Go figure. As the pandemic rages and a vast swath of formerly gainfully employed Americans find their financial future much hazier then before, new car sales are suffering. It doesn’t bode well for sales volume during the remainder of the year.

Of course, that pain is not spread evenly among all automakers, but let’s set the OEMs’ concerns aside for a moment. What are actual buyers and doing — and thinking? (Read More…)

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