By on January 6, 2020

2019 Subaru AScent - Image: Subaru

You read on Friday how Subaru exceeded its U.S. sales goal for 2019 by 117 vehicles, pushing its American volume to the highest point in the automaker’s history — up 2.9 percent from 2018, and more than 200 percent greater than its tally just a decade prior. A hard thing to achieve in a market that cooled off in 2019.

Subaru doesn’t see last year as a high water mark, however. For 2020, the brand has even loftier expectations, but everything will have to fall into place for it to happen. (Read More…)

By on March 14, 2018

Image: Volkswagen of America

Volkswagen doesn’t make much of a fuss about becoming the world’s largest automaker these days, mainly because it’s already cleared that hurdle — and in the wake of the diesel emissions scandal, no less. In the United States, however, one long-helg goal remains elusive: reaching a 5 percent market share.

While the automaker claims its top priority is shoring up its U.S. business with new, Americanized product, old dreams die hard. VW still wants the kind of market share it enjoyed in 1970, but it’s not even halfway to reaching that goal. (Read More…)

By on November 13, 2017

2017 Nissan Rogue Sport and Rogue - Image: Nissan

From the depths of the recession to 2016, Nissan’s U.S. volume doubled — from a six-year low of just over 689,000 vehicles in 2009 to over 1.4 million last year. Not a bad track record for any automaker.

However, as the sales landscape cools off after the post-recession boom, Nissan’s new leader feels it’s a better idea to hold a steady course, rather than gunning the sales throttles to meet a pre-selected sales target. In fact, those targets are now a thing of the past. (Read More…)

By on January 4, 2017

2016 Hyundai Sonata, Image: Hyundai Motor America

There’s no shortage of uncertainty afflicting the auto industry these days, but Hyundai Motor Company is facing 2017 like a tense office worker determined to put on a brave face around its colleagues.

After seeing its 2016 delivery targets swamped by a wave of market reality — and after canning the CEO of its American division for missing his own targets — Hyundai claims the gray skies will clear up in the New Year. (Read More…)

By on May 21, 2016

2016_Toyota_Prius_001_2452A99B7A0DE853E9CCBFC12E5E78A937FFFBE2

It’s easy to understand Toyota’s enthusiasm for selling 9 million hybrids worldwide since 1997. (Well, 9.014 million, but who’s counting?)

After all, have you sold 9.014 million hybrids? Don’t lie. You haven’t.

Toyota’s announcement comes as the world’s largest automaker accepts a challenge (from itself) to bring the total number of hybrid models sold to 15 million by 2020. It will do that by introducing more hybrid versions of its vehicles, then selling — it hopes — 1.5 million of them each year. (Read More…)

By on June 22, 2015

Volkswagen Crossblue Concept Parked In Front Of VW Chattanooga Tennessee Plant

Volkswagen USA CEO Michael Horn says the automaker expects “limited growth” until its new SUVs arrive, while one of its suppliers sets up shop in Tennessee.

(Read More…)

By on June 17, 2015

2015 Hyundai Tucson Fuel Cell

Global sales of Hyundai’s Tucson Fuel Cell haven’t been able to match sales targets since the FCV’s launch in 2013, though not for a lack of trying.

(Read More…)

By on April 17, 2015

Hyundai Grand i10 Receiving Service in Mexico

Hyundai is planning on building a factory in Mexico, but only after annual domestic sales in the country rise to appropriate levels.

(Read More…)

By on February 17, 2015

2014 Honda Civic Coupe (7 of 29)

Deciding quality should be its focus over quantity, Honda announced it would scrap its target of 6 million units sold annually by 2017.

(Read More…)

By on May 19, 2014

Volkswagen-CrossBlue-Concept

Though Volkswagen had plans to move 800,000 units annually out of U.S. showrooms by 2018, the automaker may now opt to dial back its ambitious plan in light of slow growth and falling sales.

(Read More…)

By on August 6, 2010

Reacting to previously reported bad news, China’s BYD has cut its 2010 sales target by 25 percent to still quite ambitious 600,000 units, reports The Nikkei [sub]. (Read More…)

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