By on March 25, 2020

Everything seemed hunky dory after the New Year’s celebrations wrapped up and all the party hats and disposable drink cups were swept from the floor. Unbeknownst to the auto industry, however, the ship was heading into a sea roiled by a storm no one saw coming. Now, with the first quarter of 2020 almost in the rear-view, the radar mast is overboard, the bilge pumps are running non-stop, and the crew can only guess when the skies will clear.

The impact of COVID-19 on U.S. auto sales is far from set in stone, but the best-guess picture is becoming clearer. Clearer, and worse for the industry. (Read More…)

By on February 18, 2020

Despite the reborn Aviator stumbling out of the gate this past summer, the Lincoln brand otherwise had a good year. Sales rose 8.3 percent in 2019, making it the best year for the resurgent brand since 2007.

Lincoln brass see an even better year ahead, projecting a retail sales bump of 20 percent. (Read More…)

By on December 18, 2019

The National Automobile Dealers Association (NADA) released its annual new-vehicle sales forecast for 2020, estimated a modest decline in U.S. volume. The announcement dropped on Tuesday, citing rising transaction prices as the probable cause. With fewer sedans on the market (especially among domestic automakers), customers are shifting to crossover vehicles with higher price tags. Fortunately, the United States’ economy has remained roughly as stable as the cost of fuel — avoiding market conditions that normally encourage customers to swap into affordable economy cars or simply hold onto their current ride.

“We expect new light-vehicles sales will come in at 16.8 million units for 2020, roughly a 1.2 percent drop from 2019 sales volume,” NADA senior economist Patrick Manzi explained. “As for 2019, it appears new vehicle sales will best the expectations of most in the industry by topping 17 million units for the fifth straight year.” (Read More…)

By on June 30, 2016

dealership

After riding the sales roller coaster to dizzying, record-breaking heights, it’s only natural that consumers will bring automakers back down to reality.

This year will be a high water mark for new vehicle sales in the U.S., according to a new study by consulting firm AlixPartners (via Automotive News). Sales are forecasted to hit 17.8 million vehicles this year, but a downturn is on the way, and the industry won’t start to see a rebound until the coming decade. (Read More…)

By on December 17, 2013

Mazda-Dealership

Akira Marumoto, Mazda’s executive VP for North America, said that the company will revamp its dealer network as it aims to increase U.S. sales by a third over the next two years.  Automotive News reports that underperforming dealers will be culled and dealers in poor locations will be encouraged to open up new stores in more promising places. The company has identified 35 key metropolitan markets where it will focus its sales and marketing efforts. Mazda is highly dependent on North American sales with almost a third of its global sales taking place here.

Mazda currently has 637 franchised dealers in the United States. (Read More…)

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