Honda Won't Sell Tiny S660 in America, Because of Course Not

Honda won’t import its tiny S660 convertible to the United States because we are a nation of giant people who drive giant cars, Automotive News is reporting.

John Mendel, executive vice president for Honda, said three weeks ago that the S660 could bring some “spice” to the American Honda lineup, but apparently he looked at a nearby parking lot and changed his mind.

“When the practicalities of the market come in, and the car only so big, that might not be the best car for the U.S. market,” Mendel told Automotive News. “It might be better for India or China or somewhere else.”

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Honda Reportedly Considering S660 for America, but Will Any of Us Fit in It?

Honda may bring its small, two-seater S660 to the United States, Edmunds is reporting.

The car, which is much smaller than Mazda’s MX-5 Miata and categorized in Japan in the “kei” class, is powered there by a small, 660cc turbocharged three-cylinder.

In case you’re not picking up what I’m putting down: the S660 would be fantastically tiny on American roads.

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Patent Filing Reveals Smaller Sibling To Honda NSX

While the Honda S660 may never see these shores, the automaker may have a baby NSX in mind for the U.S. market based on a recent patent filing.

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Autoleaks: Production-Ready Honda S660 Revealed

Thanks to the Internet and a scan of a Japanese market brochure, the whole world now has an idea as to what the production-ready Honda S660 will look like when it hits showrooms later in 2015.

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Honda S660 To Enter Production In 2015 At Former Beat Factory

Over two decades ago during the early years of Japan’s Lost Decade (or Lost 20 Years for those who believe the nation’s economy has yet to improve since the boom of the 1980s), Soichiro Honda’s final car before his passing — the Honda Beat kei roadster — left the Yachiyo Industry Company-owned factory at Yokkaichi to take on the likes of the Suzuki Cappuccino and Autozam AZ-1.

History could come back around, however, when the factory gears up to build the production-version of the Honda S660 in 2015.

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The Beat Resurrected: Meet the Honda S660

Honda’s rear-driven products built for two tend to be motorcycles, scooters and ATVs for the most part, but every now and again the company will unveil a roadster whose name begins with an S, and ends with the number of cubic centimeters the engine provides.

Such a car is set to return soon to the showroom floor, and will make its debut at the Tokyo Motor Show in November: The Honda S660.

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  • Dukeisduke Is the Volvo EX30 even on sale yet? It was pulled from the NACTOY awards because they were having software problems with the vehicle.
  • Wjtinfwb If you've only got 5k to spend on transportation, I cannot imagine a worse way to spend it than on a GM orphan from Sweden that's 15 years old with 150k on the clock and limited plus expensive parts availability and dwindling techs who'd even want to work on it. Go find a similar vintage Camry or Accord with 150k miles or even a Ford or a Chevy, whatever. Hell, even an old Jaguar is less of a crapshoot than a Saab. At least you can still get parts.
  • Kwik_Shift Brands that were considered from China include BYD, Dayun, Great Wall Motors, Maxus, Nio, Omoda/Chery, Seres, XPeng, and Zeekr. KG Mobility from South Korea also made the list of candidates.That's a lot of car companies from there ready to head here.
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