#s6

When I’m wandering junkyards and looking for interesting stuff, I don’t pay much attention to Audis of our current century. No, I want to photograph old Audis, preferably ones from the 1970s. I make exceptions for discarded members of the Audi S family, however, because these cars do such a great job of demonstrating the ruthlessly quick depreciation of German luxury machinery that didn’t get the maintenance it deserved. Here’s an ’07 S6 that didn’t even see 15 years of use, found in a Denver-area yard last week.

Audi first tossed us the keys to its S6 with the SuperBowl mega-ad “ Prom”. Premise: dateless kid gets handed Dad’s super-sedan for the evening, kisses the prom queen, gets punched by the prom king, snorts around town with a big grin on his face.

The message was clear: buy this car, put a little excitement in your life. What a load of cobblers.

By the time you read this, I’ll be under the knife, but I wanted to share with you my favorite Super Bowl ad. I don’t have any real profound insights, but I did get a real kick out of it, as I recalled my own prom night, an event that largely faded from memory.