Tag: Routan

By on June 28, 2021

2009 Volkswagen Routan in Colorado junkyard, RH rear view - ©2021 Murilee Martin - The Truth About CarsBadge engineering! Always near the top of my search list when poking through car graveyards, obscure examples of marketing-inspired rebadgitude will jump right out from the ho-hum ranks of Elantras and LaCrosses in any yard. I haven’t managed to find a discarded Suzuki Equator yet, sad to say, but I have documented such rarities as a Mitsubishi-badged Hyundai Excel, an Isuzu-badged Chevy Colorado, and a Dodge-badged Renault 25. Today we’ll visit one of the most puzzling examples of badge-engineering history in the North American automotive marketplace: the Volkswagen Routan. (Read More…)

By on January 13, 2013

Here’s Volkswagen’s replacement for the Routan – since that didn’t quite turn out the way VW wanted it to. This one won’t be based on the expensive Touraeg platform. It will probably be derided by the press as further evidence of VW losing its way, while selling in significant volumes. Onwards to 1 million units in 2018! I’ll get some live shots if I don’t fall asleep during the typically dry press conference.

By on December 14, 2012

Volkswagen’s highly unpopular Routan may be at the end of its life, as months of stalled production has left its future in doubt.

(Read More…)

By on June 13, 2012

One thing I heard over and over in the Transportation Design biz is how the real world of car design is nothing like what you learn in school.  It’s probably the same for any Industrial Designer or anyone in the creative arts, but to a lesser extent.  We are passionate about cars.  To wit: my former CCS classmate Mike Chan is taking his education and automotive (okay, motorcycle) design experience to launch his own design: the Chrono Case. Do me a solid and check out the man’s hard work, and maybe consider participating in the Indiegogo funding thing. Why?

Because we all need to save designers from creating design nightmares such as the VW Routan. The weatherstripping is reason enough to become a design entrepreneur à la Mike Chan.  From one CCS person to another, best of luck to you, Mike. (Read More…)

By on June 10, 2010

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