#rivalry

You’ll recall that, last week, a video surfaced of a camouflaged 2021 Ford F-150 Raptor prototype with an interesting exhaust note, leading to speculation that the next version of the brand’s dedicated off-road performance pickup would ditch V6 power for something more potent.

Well, today a new report cites sources claiming exactly that. It seems the next Raptor might make use of a Predator.

Putting aside your author’s own predilection for traditional sedans (a kink shared by many a TTAC resident, but fewer and fewer buyers), one can understand why General Motors canned its Chevrolet Sonic, Cruze, Volt, and Impala, and why Buick stands to become a utility-only brand come 2021.

Less understandable, especially after last week, is why one newish model arrived in its present form. And it seems some people at GM are wondering that, too.

What’s an automaker to do when a well-off rival decides to throw its hat in the ring? Fight back with whatever’s at hand, then brainstorm new weaponry.

That’s what Jeep did Monday, revealing a concept Wrangler powered by a 6.4-liter V8 and hinting — nudge, nudge — that the potent off-roader might one day reach production. And as a certain vehicle that rhymes with Ronco premiered last night, Jeep pulled out its backup: an upcoming vehicle that’s the polar opposite of the Rubicon 392.

Having watched The Hunt for Red October last night, your author knows all too well what can happen when two superpowers engage in a game of brinkmanship. He’d also like to see Montana.

Having enjoyed years of nearly complete dominance in the true off-road SUV market in America, Jeep now finds itself in a battle against a vehicle no consumer has yet laid eyes on: the Ford Bronco, due for a public unveiling on Monday. On Saturday morning, Jeep decided to crank that newfound rivalry up to “11”, teasing a future product with a monster engine.

Get your filthy minds out of the gutter — we’re talking about touchscreens here. Big ones. Specifically, the monstrous, tombstone-sized slab of screen found in Ram’s new 1500 and Heavy Duty pickups.

Apparently, the boys and girls in Dearborn are envious of their rival’s vertically-oriented footlong and aim to get their hands on an even bigger one.

Who doesn’t love a battle between automakers? Personally, I find the upper-crust sniping between Rolls-Royce and Lagonda both charming and hilarious, but the fun ramps up when the fight involves builders of more accessible products.

In a Wall Street Journal article published late Wednesday, Tesla CEO Elon Musk copped to sleeping under his desk near his Fremont assembly plant’s body shop, part of an all-out effort to reach a lofty (and delayed) June 30th production target. Some of the plant’s assembly work has moved into a large outdoor tent. Old-fashioned manpower has been called in to help crank out vehicles. This, from an automaker that not long ago expressed worry that wind resistance might slow down the pace of its futuristic automated assembly line.

Musk admitted he’s made some mistakes. There’s a tent, after all. But that didn’t stop him from telling the reporter, “I think there’s a good vibe—I think the energy is good; go to Ford, it looks like a morgue.”

Ford was quick to respond.

Egg spoons fell to the tabletop and kippers went uneaten as noblemen across the land gazed in slack-jawed silence at the new Cullinan SUV high-bodied car unveiled by Rolls-Royce this morning.

It’s a vehicle so excessive in its dimensions and interior trappings, even long-deceased kings might find it gauche. Or, perhaps, just the right thing with which to ferry their corpulence from one sherry-stained dinner function to another. Polarizing, to say the least. One internet wag remarked that the Cullinan resembled a hearse with a backseat.

Regardless of how you feel about it, no one’s going to deny that Rolls-Royce now stands regally atop the luxury SUV hill, gazing down upon its lesser rivals with contempt. Clearly, the thought of the century-old British automaker pulling this off must have ground Lagonda’s gears, as the recently revived British luxury marque sought to get out in front of the introduction with an announcement of its own.

It seems the rivalry didn’t end after a testy spat earlier this year.