By on November 10, 2020

Uber is launching a new feature that allows riders book trips up to 30 days in advance. While supposedly innovative, it smacks of desperation following years of multi-billion-dollar losses and an inability to account for pandemic-related lockdowns. The company reported a $1 billion loss in the third quarter of 2020, noting that gross bookings declined by 10 percent year-over-year. While the assumption is that business will improve as more cities reopen, only its business-baked bookings and its increasingly popular delivery services seem to be making any headway.

Reserve, which is what Uber is calling its new booking program, seeks to be another round in its corporate magazine by allowing customers to schedule rides far in advance. But having it serve as a new revenue stream seems wishful thinking because it doesn’t appear to offer much beyond the typical Uber experience since one could already pre-book rides. What Reserve changes is how this is done. The new service adds a flat fee to booked trips that’s dependent upon location and demand.

(Read More…)

By on November 4, 2020

Uber and Lyft stocks saw a bump this week after California passed a ballot measure that will exempt them (and similar businesses) from a state law requiring contracted drivers to be reclassified as employees.

App-based work platforms bent over backward and expended millions to ensure Proposition 22 passed in November, with many suggesting it was the only way to continue operations in the state. It seems those efforts weren’t for nothing. With over 80 percent of votes counted this morning, the California Secretary of State’s Office announced that 58 percent of voters supported the measure with 42 percent against. Ride-hailing platforms will be legally exempt from California’s Assembly Bill 5 and drivers will remain contracted employees.

(Read More…)

By on October 26, 2020

A small group of drivers are suing Uber over repetitive in-app messages from the company about Proposition 22, a ballot initiative it would very much like them to support. Considering the deluge of political messages you’re undoubtedly getting on your own cellular device, you’re probably sympathetic to their plight. There are few things more annoying than being constantly reminded about an election nobody seems capable of shutting up about — especially when they can’t seem to get your name right.

But Uber likely crossed a line with its employees. While political action campaigns can inundate you with the most obnoxious and misleading election information, your employer isn’t supposed to. These drivers are claiming Uber violated their employment rights by trying to get them to support a ballot measure it has a vested interest in every time they checked their mobile device to hunt for a fare.

(Read More…)

By on October 23, 2020

A California appeals court unanimously ruled against ride-hailing giants Uber and Lyft on Thursday, mandating that they would indeed need to reclassify drivers operating within the state as employees.

The duo have been pushing against Assembly Bill 5, which seeks to reclassify contracted, gig-economy workers as fully fledged employees entitled to all the associated benefits, all year. California even sued Uber and Lyft in May for refusing to comply with with the order but they’ve claimed AB5 will severely hinder (if not eliminate) their ability to operate within the state and have backed a measure called Proposition 22 that would grant them special exceptions.

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By on October 5, 2020

California’s Proposition 22 is a torpedo launched by the SS Gig Economy and will undoubtedly sink Assembly Bill 5 (AB5) if the measure passes this November. The proposal seeks to flip new laws (instituted in January) that prohibit companies from erroneously categorizing employees as independent contractors, forcing them to adhere to minimum wage laws  while likewise offering paid overtime, unemployment insurance, worker’s comp, and other obligatory benefits under the state’s regulatory guidelines. Critics have faulted numerous employers (sometimes whole industries) for abusing staff by falsely labeling them as contractors in a bid to save money. Ride-hailing platforms, like Lyft and Uber, are said to be among the worst offenders and have certainly offered the greatest push back against AB5.

Proponents of Prop 22 frequently cite the enhanced freedom that comes with the gig lifestyle. Contractors are not forced to work more hours than they want to and are likewise not beholden to their employers (or vice versa). While everyone from publishers to delivery agencies are eager to push that narrative as a positive, nobody is spending as much as Uber and Lyft to undermine the public’s opinion of the proposal. Combined, they’re dropping over $100 million to see that Prop 22 passes. Because the alternative will be far more costly for the on-demand ride-sharing businesses.

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By on July 17, 2020

You may not have noticed this, but there’s a lot of people wearing masks right now. These individuals aren’t working with drywall or sanding anything, either. You can spot them shopping, walking, or crowded around these new outdoor drinking areas located downtown that force them to huddle together while you attempt to squeeze by — coughing politely to make your intentions known.

After repeatedly Googling “What’s Going On Outside?” it was eventually revealed to your author by a helpful neighbor that there’s some kind of mystery illness nobody knows anything about. They continued explaining, but I had already stopped listening. This new information had me shocked to the core.

All I could think about was how this was going to impact Lyft drivers.

Surely the company has some kind of plan to protect its workforce and make sure they’re not riddled with blood-borne parasites or whatever. Well, we seem to be in luck. On Friday, Lyft said it will distribute around 60,000 vehicle partitions to its busiest drivers as way to protect against the coronavirus while selling customized protective shields to other drivers through the remainder of the summer.  (Read More…)

By on July 16, 2020

On Thursday, Uber Technologies Inc. announced the acquisition of transit software company Routematch — suggesting the ride-hailing giant may soon take up busing as a hobby.

Don’t expect it to supplant your local transit authority overnight, however. Routematch clients tend to be dial-a-ride shuttle services (see: paratransit) seeking to outsource the management of daily operations. The company offers analytics, computer-aided dispatching, route scheduling/planning, real-time vehicle tracking, automated fare collection and applications for customers intended to make finding transport easier. Much like Uber, it operates as the go-between between customers and the services they want.

It doesn’t actually own any of the businesses it effectively oversees, making this a match made in heaven.  (Read More…)

By on June 23, 2020

When Sir Thomas More coined the term “utopia,” he lifted two words from Ancient Greek that roughly translate into “not a place.” Turns out people from the 16th century still understood satire, perhaps better than we do today. After all, we are the ones operating under the assumption that we can remap society in order to build consequence-free transportation network without a shred of humor to keep us grounded.

We may not need satire in this instance, however. A new study published in the American Journal of Public Health asks questions about how just effectively the shift to autonomy will benefit society as a whole. Industry leaders have broadly framed the shift toward self-driving as kicking down the door to an idyllic universe where no one wants for transportation, with autonomous taxis serving as the first wave of this planned paradise. The reality may be vastly different that what’s being sold, however.  (Read More…)

By on June 18, 2020

On Wednesday, ride-hailing company Lyft announced every vehicle using its platform will be electric by 2030. Since its fleet is comprised primarily of contractors using private vehicles, one might assume the company is planning to offer some financial assistance upon their next purchase. But being sensible rarely means being correct in the postmodern era.

Rather than encouraging its own drivers to make the switch, Lyft plans to work with NGOs, lawmakers, and pressure its industry rivals to make electrification mainstream. Obviously, this will include financial incentives for organizations willing to make the switch to EVs in exchange for a fat wad of cash. That’s what you’re now supposed to focus on. Ignore that Lyft’s announcement literally offers no personal commitment and passes every scrap of responsibility it pretends to be taking on to the government.

Lyft is trying to play the hero, and thinking about it too hard is going to muck everything up.  (Read More…)

By on April 21, 2020

Image: GM

The great General Motors ride-sharing experiment is over. At least for now. Maven, which hit parking lots in 2016 and eventually expanded into the nation’s driveways, was GM’s attempt to put its vehicles to work, rather than sell them to retail or fleet customers like some kind of dinosaur.

For a fee, users could access the GM-owned fleet of Maven products to perform random driving tasks. Short trips, mainly, in the absence of an Uber or Lyft ride or participation in a more formal car-sharing agreement. Tap that app, find the car, unlock it, and drive off. Abandon somewhere after you’re done.

Well, that’s what GM just did with Maven. (Read More…)

By on April 15, 2020

With a pandemic suppressing the world’s need for transportation, Uber has kept itself busy by offering free rides to healthcare workers and expanding its food-delivery service, Uber Eats. Initially, that meant activating the program in more countries. The ride-hailing company has since added ways for businesses to manage meal plans for employees working from home while attempting to supply drivers with masks and disinfectant sprays.

This week, the company said it will expand the ways in which customers interface with these services. But this new method has been popular for well over a century. In a bid to encourage older Americans to use its food-delivery services, Uber has implemented a telephone line designed to help Luddites trapped in their homes. Customers can now dial a toll-free number and discuss menu options with an Uber representative who will help then finalize and pay for their order.  (Read More…)

By on April 10, 2020

With auto manufacturers, dealerships, and insurance agencies scrambling to find a way to retain customers during a global pandemic, now is the season of trying new things. Insurance companies have begun offering refunds on premiums for certain people who can’t afford to pay (and aren’t driving) during the health crisis. Automakers are offering heavy incentives on just about everything, cutting additional breaks for those left unemployed. Dealers are swapping to digital sales models to avoid as much direct contact with buyers as humanly possible while still making a sale.

But what are ride-sharing companies supposed to do?

Zipcar has a few ideas. With ride-hailing services and taxi cabs being viewed by many as mobile germ carriages, you wouldn’t expect shared vehicles to be in demand. Zipcar is making a few changes in a bid to make it all the more appetizing. Rather than relying on its typical hourly (or daily) price rates, it has expanded its Dedicated Zipcar vehicle program for weekly rentals. But that puts the business up against traditional rental firms, which have slashed their prices to an almost comical degree. (Read More…)

By on February 28, 2020

PSA Group

Given the size and modest specs of Citroën’s Ami city car, you’d think post-war rationing was still a thing in France.

The Ami, revealed Thursday, is a production version of the Ami One concept PSA Group debuted at last year’s Geneva Motor Show. It’s small, short, looks the same coming as it does going, and doesn’t require a driver’s license. It could be a ticket to freedom for a 14-year-old, but first they’ll have to get used to living life at no more than 28 mph. (Read More…)

By on January 15, 2020

At the start of this month, Uber released a safety report in a bid to address concerns surrounding rider welfare. Not to be outdone, its main competitor also took steps to convince the masses that it’s also doing everything within its power to keep customers safe.

Lyft is forming a council of experts to assist the ride-hailing company in revising safety initiatives for riders and drivers. The group will include representatives from the Rape, Abuse & Incest National Network (RAINN), It’s On Us, the National Sheriffs’ Association, the National Association of Women Law Enforcement Executives, and the National Organization of Black Law Enforcement Executives. As with Uber’s report, Lyft is focused on incidents of sexual assault — and blaming society for any problems it may have.  (Read More…)

By on January 6, 2020

Uber released its first safety report on Saturday, primarily to address concerns surrounding rider welfare. The media has become increasingly critical of Uber as a brand after its corporate culture was dubbed toxic — allegedly loaded with sexism and financial progress by any means necessary. Following a fatal accident involving one of the company’s autonomous test vehicles, many grew fearful that the company hadn’t fallen into the habit of promoting (or appreciating) public safety. Hoping to assuage some of those concerns, Uber put together its own safety report.

Earlier in the month, the ride-hailing service said it had received reports of 3,045 sexual assaults in the United States in 2018, with 9 people murdered (nearly half of them drivers… fortunately?) and 58 crash-related deaths. Uber said these issues only affected 0.0002 percent of the 1.3 billion rides the company orchestrated in the United States that year.

The new study attempts to frame data, accumulated over 21 months, against national averages to show that Uber is simply suffering from issues inherent to our society. While noting that an estimated 44 percent of women in the U.S. have been a victim of sexual violence seems like an odd way to absolve oneself from wrongdoing, Uber’s just a fancy cab service trying to distance itself from systemic fears that may have not have been entirely fair.  (Read More…)

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