By on May 13, 2019

Exclusivity is the name of the game for high-end automakers. While mainstream brands are busy chasing down volume, they’re courting your betters. Unfortunately, not every manufacturer can simply tag a vehicle with a lofty MSRP and call it a day. They have to convince their smaller customer base that they’re getting something special in return. Enter the most insane special edition we’ve seen in a while: the Land Rover Astronaut Edition.

As the name suggests, this is an SUV literally reserved for those who have been in space — or, more accurately, have set aside the necessary funds to do so through Virgin Galactic.

The vehicle is the offspring of a longstanding partnership between Land Rover Special Vehicle Operations and Richard Branson’s space-fairing lovechild, so owners will actually be more astro-tourist than astronaut. That said, they’ll still be able to proclaim they’ve been to sub-orbital space and motion to their “Zero Gravity Blue” SUV to prove it.  (Read More…)

By on March 20, 2015

Richard Branson, his Virgin Racing Formula E team, and the Miami Dolphin Cheerleaders

Virgin Group CEO Richard Branson has tackled everything from space and music, to airlines and MVNOs. Now, he has his sights on Tesla.

(Read More…)

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