Tag: reveals

By on October 7, 2020

While General Motors still plans on debuting its all-electric Hummer on October 20th in a live-stream event catering to industry watchers and EV super fans, it will also be dipping into its marketing budget to give those watching the first game of Major League Baseball’s World Series a glimpse of the beast.

Two weeks from now, the automaker will pull the trigger on a synchronous media extravaganza guaranteed to place the electric behemoth in front of as many eyes as possible. In addition to the official debut and Fox’ baseball slot, GM has also purchased time during NBC’s The Voice  which is estimated to draw in around 9 million viewers when it returns for its 19th season.

(Read More…)

By on April 29, 2020

We don’t know what sort of person will purchase the GMC Hummer EV; presumably, the sort of person that’s also salivating over Tesla’s Cybertruck. Rugged electrics are a novel segment and we’re not sure what its demographic looks like.

Will it be technophiles hoping to secure their masculinity, or hard-living folks who’ve finally find a battery-driven vehicle that speaks to them? More importantly, how will these electric monsters stack up against established bruisers carrying tried-and-true internal combustion engines?

We haven’t the foggiest, and it looks like we’ll be waiting longer than planned to get some answers. General Motors announced it’s delaying the reveal of the new-and-improved Hummer on Wednesday. While no official reason was given, it’s almost certainly the result of lockdown measures relating to the coronavirus.  (Read More…)

By on December 3, 2019

Jaguar has revealed its facelifted 2021 F-Type, offering a sleeker body and angrier mug. Headlamps are now oriented horizontally, possessing the LED accenting we saw on the Vision Gran Turismo concept. The rest is more-or-less what you’d expect from the brand. Some of the curves have been smoothed out, an industry trend this writer has very mixed feelings about. But nobody screwed the pooch here. The F-Type remains an exceptionally attractive vehicle, intent on grabbing everyone’s attention without being obnoxiously flamboyant.

Overall, it’s a comprehensive update that transforms the vehicle without making it feel alien or desperate. You might even be fooled into thinking it was entirely new — which is the whole point of a mid-cycle refresh.  (Read More…)

By on May 15, 2018

Audi released a new concept sketch of the Q8, but the Hot Wheels aesthetic doesn’t give us much to go on. We doubt the production model will come adorned with 30-inch wheels and balloon out toward the bottom, as illustrated. However, the drawing does appear to indicate an adherence to a taillight design not all that different from what we’re seeing on the A8.

Extending across the entirety of the vehicle’s rear, Tim Cain compared the sedan’s brake light styling to the now dead Dodge Dart. While the colorful Q8 draft indicates something a bit more angular, the basic shape remains intact and makes us wonder if this aesthetic will eventually spill into the rest of Audi’s stable.

That theory will take some time to pan out, but discovering the final decision on the SUV’s taillights won’t. Despite the official reveal still being a few weeks away, Audi has announced an original, adult-themed five-part video series — called Q8 Unleashed — starring the vehicle. The first episode is scheduled to drop May 21st.

The concept is derivative of the BMW film series The Hire, which initially came out in 2001 to showcase Clive Owen manhandling the brand’s fleet. The series returned for a brief run in 2016, which makes us wonder if a marketing manager at Audi was a fan.  (Read More…)

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