#rendering

Here’s the funny thing about being a failed designer-turned-blogger in today’s world of information overload: designers make mistakes and we get to discuss them. The autoblogosphere is buzzing about the upcoming C7 Stingray softtop, but as my mangled merging of GM’s PR photos show, someone forgot to sweat the details before hitting the news wires.

Last week we took the counter-intuitive step of calling out Chrysler for refusing to hype its forthcoming products. “Let’s face it:” we wrote at the time, “Chrysler needs buzz, hype, awareness, or some kind of excitement surrounding its future generally and its forthcoming products in specific (if only in the irritating “teaser” format) almost as much as it needs anything else.” Well our wish has been granted, sort of, as this rendering of a 2013 B-segment Dodge hatchback has hit the internet [via AutoBirdBlog] to inspire rare optimism about the Chrysler Group’s future. For a number of reasons though, this is not the buzz-builder we were looking for.