#rebel

If there’s one thing the lads at Ram enjoy more than making torque, it’s making new trim variants for its various lines of pickup trucks. The old Ram 1500 Classic has enjoyed countless special trims during its long life, including a few colors which your extroverted author found to be quite fetching (Ignition Orange and Sublime, anyone?).

Now, the marketing arm of the company is applying similar treatments to the new Ram 1500. In addition to a Night Edition, which slathers the grille and other addenda in inky paint, the off-road focused Rebel gets a fresh trim as well.

It will surprise exactly no one to learn that a diesel engine option needs some sort of killer app in order to command the cash. Whether it’s power, towing capacity, or fuel economy matters not so long as it has some sort of advantage over its gasoline-powered brethren. Unfortunately for Ram’s EcoDiesel, the old engines were scarce on all three.

Being first to market is sometimes fraught with peril, but also has its advantages. Ram learned this in a number of different ways with its first couple of forays into the half-ton diesel game. Now that Ford and GM also have compression-powered arrows in their quivers, Ram is back with a third kick at the EcoDiesel jerry can.

This time around, it’s more than just a curious sideshow. This time around, it’s the first Ram EcoDiesel with a pulse.

Fresh off giving Chevy a good drubbing in the American sales race, Ram has announced pricing for its new batch of EcoDiesel half-ton pickup trucks.

We’ll save you a click and tell you above the fold that the cheapest way to get into a new Ram EcoDiesel is by way of two-wheel drive Tradesman wearing Quad Cab clothes. That truck stickers for $36,890 plus destination. There’s more to it than that, of course, so you’ll want to hit the jump to learn why Ram feels the need to offer not one but two different EcoDiesels in their showrooms at the same time.

With Independence Day nearly upon us, it seems fitting that Rare Rides take a look at a car wearing its red, white, and blue theme very proudly. It’s a rare version of the AMC Rebel: The Machine. Get your sparklers ready.

Truck buyers are a notably finicky lot, often demanding the ability to personally spec their vehicles down to the microscopic level. Pickups used as tools will be deployed in a myriad of different ways based on customer needs, so it makes sense for manufacturers to offer them in a dizzying array of trims. Styling tastes have a lot to do with it, too.

With the addition of a Canada-only Sport model to the 2019 Ram 1500 lineup, the breadth of trims available on FCA’s new pickup rivals only that found at a good buffet restaurant. Take some of this, take some of that, and make up a lunch to suit your specific tastes.

This year at the North American International Auto will surely be known as the “Year of the Pickup,” with Ford introducing it PowerStroke F-150, Chevy hauling the wraps off a new Silverado, and Ram rolling out a new truck for the first time since 2009.

After months of speculation and hundreds of spy photos, the 2019 Ram 1500 has finally arrived. Here’s what you need to know before the jump: weight is down 225 pounds, the ram’s head logo is back, and both V6 and V8 Rams will be available as a mild hybrid. Wait, what?

FCA, and Ram in particular, is not exactly known for its subtlety. Witness the Rebel TRX Concept unveiled at the State Fair of Texas, yet another salvo in the continuing effort by the mad scientists in Auburn Hills to Hellcat all the things.

This pleased me greatly, as my own outspoken personality gives the thumbs-up to any machine exhibiting the raw utility of a woodsman’s axe. A hint of smoky-burnout lairiness and jump-the-creek attitude doesn’t hurt either. The Ram 1500 Rebel, decked out with 33-inch Toyos and a handlebar moustache grille, has more than enough lead in its pencil to make Crocodile Dundee look like Liberace. It comes standard with a case of fireworks and is equipped with a beard in the glovebox.

Last week, rookie TTACer Aaron Cole called the RAM Rebel a Jeep pickup. I don’t think it would be impossible to make the case that the Rebel is a successor of sorts to the J10 and J20 full-sizers like the one that Jalopnik is rebuilding right now. Those pickups were discontinued after Chrysler acquired AMC because there just wasn’t enough money in the hopper to update them and do a new Dodge Ram truck. Shame, really, because the “FSJ” did have some fans and there are still people willing to pay sixty grand for a ’91 Grand Wagoneer.

Chances are, however, than when you think of a “Jeep pickup” you’re not thinking about a full-sizer at all. Rather, you’re envisioning what’s known as a “CJ-8”. It’s perfectly possible to buy a modern CJ-8. It’s also perfectly impossible that Jeep will ever be willing to sell you one. The reason? Why, it’s basically the same reason that the Camry V6 is not the most popular cop car in existence.

2015 Ram 1500 Rebel Crew Cab 4×4

5.7-liter, variable valve timing, multi-displacement system Hemi V-8 (395 horsepower @ 5,600 rpm; 410 pounds-feet @ 3,950 rpm)

8-speed 8HP70 automatic

15 city/21 highway/17 combined (EPA Rating, MPG)

15.1 mpg, 60 percent highway/30 percent off-road/10 percent at a lousy, never-ending stoplight (Observed, MPG)

Tested Options: Rebel Package; Dual rear exhaust with bright tips; Luxury group, $560 (Heated mirrors, auto-dimming mirrors); Protection group, $150 (Transfer case and front suspension skid plating); Monotone paint; Rear Camera and Park Assist, $595 (Backup camera, ParkSense rear park assistant); ZF 8-speed automatic, $500; Anti-spin differential rear axle, $325; 5.7-liter Hemi V-8, $1,150; Rebel instrument cluster, $175; Four corner air suspension; Uconnect 8.4-inch touchscreen w/nav, $1,005; RamBox cargo management system, $1,295; Trailer brake control, $230; Spray-in bedliner, $475.

Base Price (Ram 1500 Rebel 4×4):
$45,195*
As Tested Price:
$52,375*

* All prices include $1,195 destination fee.

Any debate about Jeep inevitably ends on a common, agreeable topic for all parties involved:

“Jeep really needs to make a pickup already.”

The idea that stuffed shirts at Auburn Hills, who make more in a day than we do in a year, have somehow missed the point is entirely possible (remember the center-mounted exhausts in the Grand Cherokee SRT8, effectively prohibiting any sort of towing?) but highly unlikely.

In fact: Jeep now has a pickup. It’s called the Ram Rebel.

Obligatory disclosure: I have no skin in the pickup game. None. My father owned exactly one of the following: A white Ford F-150, a black Chevrolet Silverado and a green Dodge Ram (when they were called as such). They were all new when he bought them, of 1990s-era vintage and equally pampered. No, we were not a wealthy family, and no, I still couldn’t back up a trailer with a gun pointed to my head.

To be even clearer: The only pickup I fondly remember is a dingy 1996 Toyota Pickup (pre-Tacoma years) that my brother took to college. It was five in speeds and six in cylinders; gutless and indestructible. It couldn’t run up a hill and run the A/C at the same time, but it felt like it could run over anything.

Put simply, in the domestic pickup war for dominance, I am Switzerland.

Now that you know where my allegiances fall, let’s get on to the important stuff.

Ram unveiled the 10th trim addition to its truck lineup at the 2015 Detroit Auto Show, the 1500-based Rebel off-roader, signalling the brand’s intent to tackle Baja Valley in so doing [Live photos now available – CA].