Tag: Reach Now

By on February 22, 2019

Image: Daimler AG

As the marketplace evolves and the rise of “mobility” threatens to lock laggard automakers out of new revenue streams, old rivals are coming together to get out ahead of the competition. Take BMW and Daimler, for example. The German companies, normally embroiled in high-end sales combat, have cosied up to each other in recent years.

While they’re not sharing platforms and engines, the two do feel there’s benefits in joining forces on mobility. By mobility, we mean carsharing and all that sexy stuff you can’t get enough of. A pact between the two rivals came last March.

On Friday, the two automakers released the details of their mobility partnership, announcing five joint ventures funded by a combined $1.13 billion investment. (Read More…)

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