By on March 14, 2019

Image: Toyota

There’s no idling of plants at the Big T. With news of electrified versions of the RAV4 Hybrid and Lexus ES heading to Kentucky for the first time, Toyota is set to invest a further $749 million into its American operations, adding hundreds of jobs across five states.

This builds on a commitment made by the company a couple of years ago, one in which it pledged to invest about $10 billion (with a “b”) by 2021. Those of you with sharp memories will recall that’s the year a new manufacturing facility is scheduled to open, one which marks the start of a joint venture with Mazda and the creation of 4,000 jobs in the great state of Alabama.

(Read More…)

By on May 21, 2016

2016_Toyota_Prius_001_2452A99B7A0DE853E9CCBFC12E5E78A937FFFBE2

It’s easy to understand Toyota’s enthusiasm for selling 9 million hybrids worldwide since 1997. (Well, 9.014 million, but who’s counting?)

After all, have you sold 9.014 million hybrids? Don’t lie. You haven’t.

Toyota’s announcement comes as the world’s largest automaker accepts a challenge (from itself) to bring the total number of hybrid models sold to 15 million by 2020. It will do that by introducing more hybrid versions of its vehicles, then selling — it hopes — 1.5 million of them each year. (Read More…)

By on March 1, 2016

2016 Totota RAV4 Hybrid Exterior-003

A few short weeks ago, I was inside a very purple 2016 RAV4 marveling that Toyota’s compact crossover nearly outsells the Mazda brand. My bottom line for that RAV4 read like this:

Why are the RAV4’s sales so high when there are more fun options out there? The reasons can be found in its strong value proposition, a soft ride about which journalists often complain, included scheduled maintenance and Toyota’s reputation for reliability.

The 2016 RAV4 isn’t going to light many souls on fire, but it gives the average CUV shopper more of what they obviously want.

Except fuel economy or performance.

That’s where the first full-hybrid compact crossover since Ford abandoned the Escape Hybrid five years ago comes in.

(Read More…)

By on March 31, 2015

TOYOYA_2015_PRECOLLISION_SYSTEM

When Toyota and Lexus reveal their respective crossovers at the 2015 New York Auto Show, both will come with low-cost automated braking safety packages.

(Read More…)

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