By on June 27, 2018

Image: FCA

The Ram brand isn’t shy about disclosing its identity to strangers. Many a passer-by has suffered retina damage after a shaft of sunlight caught the massive, seemingly foot-tall “RAM” lettering adorning the tailgate of the truck division’s pickup models.

The brand’s vans are another story. Perhaps feeling insecure due to their Mexican birthplace and Italian architecture, Ram’s ProMaster and ProMaster City felt it sufficient to display the horned Ram logo in the center of their Dodge-like crosshair grille. For 2019, however, the Fiat Ducato and Doblo Ram ProMaster and ProMaster City see a boost in self-esteem. (Read More…)

By on July 24, 2014

800px-Renault_Trafic_II_front_20080120

First it was Mitsubishi that inked a deal with Renault Samsung to bring their wares over here as Mitsubishi branded cars. Now Fiat is getting into the action, by having Renault produce an unspecified commercial vehicle.

(Read More…)

By on July 15, 2013

rampromaster_r

Around the same time that the one millionth U.S. built Kia rolled off a Georgia assembly line, the first Ram ProMaster was being built in a Mexican Chrysler factory. The ProMaster, a revised Fiat Ducato, will give Chrysler/Dodge/Ram dealers a large commercial van to sell for the first time since the Mercedes based Sprinter went away in 2010.

(Read More…)

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