By on June 1, 2018

2003 Dodge Dakota 5.9 R/T, Image: Chrysler

Years of on-again, off-again rumors about the addition of a baby Ram truck to Fiat Chrysler’s product line has led us to this day. While the automaker’s Capital Markets Day presentation in Italy focused primarily on Jeep and the two Italian luxury divisions — three of the four global brands highlighted in its five-year plan — Ram sees new product, too, including a midsize truck.

CEO Sergio Marchionne wants its core brands spread as far and wide as possible, and that means occupying new segments. For Ram, this means the large off-road truck niche and the growing midsize market. “We’re working on it,” is what Marchionne said two years ago after being asked about a midsize Ram.

FCA had kiboshed the idea in 2015, claiming that developing a new midsize would prove too costly. And yet here we are. (Read More…)

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