By on March 26, 2018

Once upon a time, special edition vehicles were about added performance or cramming in so much luxury you could probably attach a noble title to your name without anyone batting an eye. “Well, he does drive a Cadillac Seville Gucci Edition. I can probably call him Duke from now on if that’s really what he wants,” they would say outside the strip club you owned.

Of course, there were also gimmicky, just-for-fun special editions like the jean-seated AMC Gremlin by Levi and multi-colored Volkswagen Golf Harlequin. But things have changed. For the most part, those limited trims feel kind of like the McRib or that weird flavor of Doritos you come across once in a blue moon. You’d be hard pressed to identify them as unique upon flavor alone, but there is something about their limited nature and novelty that makes them irresistible to some.

This is especially true of modern day trucks. You can get all the hardware you want by optioning a pickup carefully, but you can’t get the special edition title that kicks it up a notch and helps it stand out in the parking lot. That’s why there are so many limited-run trucks. If you want one that proclaims your love of horses, Ram now has you covered.  (Read More…)

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