#r500

I felt like a spy within my own company. It was a hot summer day in 2003 and I was at the DaimlerChrysler proving grounds in Laredo, Texas to attend a focus group on the upcoming 2006 Mercedes-Benz R-Class minivan/crossover/sport touring wagon. My dozen or so fellow attendees were all wealthy owners of high-end Mercedes-Benz cars. I was here because the Mercedes-Benz USA focus group invite filter did not recognize my net worth nor the fact that I worked for Mercedes-Benz Financial Services. And I was not about to tell anyone that…

Mercedes sold only 2,825 R Class “Grand Sport Tourer” models in the US last year, confirming once and for all that the eigenwillig CUV is a bonafide flop in this country. So much so that a GL-inspired restyling is already under development, possibly with a GL-inspired name as well: GLR.