Tag: R.L. Polk

By on November 15, 2016

Dodge Journey Canada screenshot - FCA Canada websiteIt was early 2014 when an Albertan car salesman drew my attention to a claim he noticed in commercials and promotional material from Fiat Chrysler Automobiles Canada. The Dodge Journey, they said, was Canada’s No. 1 selling crossover.

It wasn’t. But at the time, FCA was using some hilariously inappropriate segmentation from R.L. Polk Canada, Inc. to support the claim.

FCA Canada’s more recent Journey-related claim uses altered language to make a similar-sounding statement. FCA calls the Journey, “Canada’s favourite crossover.”

The Dodge Journey is not Canada’s favourite crossover. The Dodge Journey never was Canada’s favourite crossover. Based on current trend lines, the Dodge Journey does not stand a chance of soon becoming Canada’s favourite crossover. (Read More…)

By on August 9, 2013

Heartland-Advisors-Average-Age-of-Cars-in-US

The age of the American car and light truck fleet is the oldest it’s ever been, according to data firm R.L. Polk. Polk said in 2012 the average age all light vehicles on U.S. roads was 11.4 years, up from 11.2 years in 2011, and 10.9 years in 2010, the eleventh straight annual increase.

(Read More…)

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