#q30

Infiniti finally got our letter that the Q30 and the QX30 looked so much alike that we thought they were the same car.

From here and forevermore they’ll both be known as the QX30, according to the automaker.

Accordingly, the QX30 comes in three flavors: QX30 (nee Q30, or Sedan Spice), QX30 AWD (nee QX30, or Crossover Spice) and a sporty edition QX30S (nee Sporty Spice).

* Assuming a “cut” is a unit of measurement equaling 3/4 of an inch.

The night before the opening of the 2015 Los Angeles Auto Show, Infiniti invited media to check out its new crossover darling: the 2017 QX30.

Calling it a crossover might be a stretch as the new model is but a mere 0.75-inches taller than the Q30 (which is 0.75-inches taller than the Q30 S) on which it’s based. Same with calling it an Infiniti, as anyone who’s spent time in a Mercedes-Benz GLA will attest. Daimler touches are everywhere.

“But,” said Roland Krüger, president of Nissan’s luxury marque, “once you drive it, you’ll immediately know it’s an Infiniti.”

What Krüger means by that is very much open to interpretation. However, differentiating the newest compact crossover from that of its frenemy is paramount to making it successful.

Bowing at the 2015 Frankfurt Auto Show, the 2016 Infiniti Q30 “active compact” aims to attract a new generation of buyers now flocking to GLAs and XT5s.

The first vehicle to leave Infiniti’s newly upgraded facility in Sunderland, United Kingdom, the Q30 also marks the first time the premium brand is playing in the compact crossover space. The main goal behind the Q30 is to attract Gen X and Millennial buyers who believe a car “is an expression of ‘self’ rather than ‘status,'” desire vehicles which defy traditional categorization, and offer a “made-for-me” approach to luxury.

A manufacturing plant in Mexico jointly owned by Daimler and Renault-Nissan will begin construction imminently, according to Daimler.

The facility, which will be located in Aguascalientes — about 150 northeast of Guadalajara and 300 miles northwest of Mexico City — will build “compact premium vehicles” for the automakers, which may include the Mercedes-Benz CLA/GLA and the upcoming Infiniti Q30/QX30 that share similar front-wheel drive architectures.

Nissan is expected to produce vehicles from the plant for 2017, and Mercedes vehicles will roll of the lines in 2018.

Confirming their June confirmation, Infiniti will bring a production-ready version of their compact Q30 to the International Frankfurt Motor Show in September.

The compact, which will be built in the United Kingdom, powered by the same 2.0-liter, turbo four that powers the Mercedes GLA and CLA under a joint agreement between Mercedes and Renault-Nissan.

The related compact crossover QX30 shouldn’t be far behind.

Two years ago in Frankfurt, the Infiniti Q30 debuted before the world in concept form. Come this September, it will return with a production-ready look.