Tag: PSA Group

By on January 21, 2020

Chrysler has certainly changed since emerging from the ashes of the Maxwell Motor Company in 1925, spending the better part of the 20th century purveying all manner of car to the American public. The current century has seen the company merge with Daimler, followed by Fiat. Now it’s cozying up to PSA Group, leaving many to wonder what purpose Chrysler serves beyond being the corporate namesake.

Officially, the merger isn’t supposed to impact any FCA or PSA brands. But the Chrysler brand isn’t exactly a model of industrial health. Its current lineup consists of four vehicles, one of which (Voyager) is just the lower-trim version of the non-hybrid Pacifica. The minivan sales are enviable, comprising over half of all vehicles sold within the segment for the United States last year — if you incorporate the Dodge Caravan — but Chrysler’s overall trajectory leaves much to be desired.  (Read More…)

By on December 18, 2019

In the binding merger agreement signed Wednesday, Fiat Chrysler and PSA Group claim platform and technology sharing will account for 40 percent of the combined entity’s annual cost savings.

While the agreement made passing mention of two pieces of PSA architecture — platforms that will one day make up a full two-thirds of the merged company’s volume — nothing more was said of that particular plan. Still, it’s something worth talking about. (Read More…)

By on December 18, 2019

Regulatory and shareholder approvals will take some time, but the pending merger between Fiat Chrysler and France’s PSA Group is now chiseled in stone. The two automakers signed a binding combination agreement on Wednesday, positioning their respective companies for a 50:50 tie-up and the creation of the world’s third-largest automaker (by revenue).

Going by sales would make it the fourth-largest.

The move comes after the French government, which owns 12 percent of PSA, gave the deal ther green light, with the Peugeot family offering its own thumbs-up. (Read More…)

By on December 17, 2019

Italian-American auto giant Fiat Chrysler and French automaker PSA Group could sign a Memorandum of Understanding on Wednesday, if reports out of Europe prove true.

The two automakers embarked down the road to a 50:50 tie-up in October, with both partners aiming for an MoU before the end of the calendar year. This most recent report comes on the heels of various thumbs-up given by key players in the pending marriage. (Read More…)

By on October 31, 2019

Fiat Chrysler Automobiles and Groupe PSA both confirmed their intention to merge on Thursday, verifying reports that the pair were in the final stages of approving the deal. The arrangement will be a 50-50 share swap, with the new company’s shares listed on the New York, Paris and Milan stock exchanges.

The duo hope to finalize a deal in the coming weeks to create a group with 8.7 million in annual vehicle sales. That would make it the fourth-largest automaker in the world — behind Volkswagen, Toyota and the Renault-Nissan-Mitsubishi alliance.

“There is still plenty of work to do before we reach a formal agreement, but what’s clear is that the opportunity that represents for both companies is very compelling,” FCA head Mike Manley told Reuters. It would appear the arrangement is getting plenty of support. French and Italian leadership have both endorsed the move, provided there are no significant job losses in either country.  (Read More…)

By on October 30, 2019

On Tuesday, we published a piece examining the possibility of Fiat Chrysler Automobiles merging with France’s Groupe PSA. Considering the how often FCA is in merger discussions, we treated it as little more than a well-founded rumor worth monitoring. But additional reports have come through suggesting that the deal has already been approved.

According to The Wall Street Journal, sources with first-hand knowledge have confirmed the companies are already moving forward on the union — effectively creating the world’s fourth largest automaker by volume.  (Read More…)

By on October 29, 2019

It’s almost like celebrity gossip these days. Except instead of trying to see who’s seated next to Taylor Swift or Selena Gomez at a swank joint on the Sunset Strip, we’re looking to see who’s chatting up Fiat Chrysler at the party.

The Wall St. Journal is reporting that Fiat Chrysler Automobiles and PSA Group of France are in talks to merge.

(Read More…)

By on April 8, 2019

There’s always that one guy who says, “If you ever getting around to selling that thing, call me first.” Usually, this statement is directed at a classic car that spends more time collecting dust than miles. In PSA Group’s case, the message involves another automaker.

The French automaker, which hit Geneva last month looking for love, apparently has an interest in the struggling Jaguar Land Rover. (Read More…)

By on March 30, 2019

Image: FCA

Like characters on a long-running TV show, PSA Group and Fiat Chrysler remain the topic of intense speculation as to when they’ll hook up. There’s been romance in the past, including that time in 2007 when they spent the night and walked away with a series of jointly-developed small vans. The children’s names were Peugeot Bipper, Citroen Nemo and Fiat Fiorino. Only the latter survives to this day.

In the large van segment, FCA builds the Fiat Ducato, Peugeot Boxer, and Citroen Jumper at its Italian Sevel Sud plant, with production recently extended through 2023. Thanks to PSA’s acquisition of GM’s European operations, Opel and Vauxhall-badged vans will soon roll from the FCA factory.

As rumors of a kiboshed merger deal swirl (FCA’s controlling family reportedly didn’t approve of the marriage), a new report claims there’s another limited partnership in the works. (Read More…)

By on March 25, 2019

Recent speculation of a potential merger, partnership, or alliance between France’s PSA Group and Fiat Chrysler might be pointless, as the offer has already occured, a report in the Wall Street Journal suggests.

Sources familiar with the matter claim PSA approached the Italian-American auto giant earlier this year in the interest of merging the two companies. Apparently, it wasn’t the first time PSA called up FCA for a hookup. The answer was the same. (Read More…)

By on March 9, 2019

Image: General Motors

The German automaker that cranks out Buick Regals and, until this summer, Buick Cascadas for American consumers is suddenly flying high, distancing itself from its money pit days under former parent General Motors.

After trying and failing to return the Opel (and sister brand Vauxhall) to profitability, GM offloaded the automaker to the French in August, 2017. In cutting its losses, Opel’s former parent put the brand’s future in the hands of PSA’s shrewd CEO, Carlos Tavares, who then enacted the same cost-cutting turnaround plan he performed on his own company. The financial about-face was a quick one. (Read More…)

By on March 6, 2019

Image: FCA

Ford and Volkswagen cosied up last year, cementing their relationship in an automotive alliance announced earlier this year, but could the same thing happen with Fiat Chrysler and France’s resurgent PSA Group?

PSA, which plans to sell Peugeots in North America by 2026, is reportedly hunting for a partner, and FCA Mike Manley isn’t ruling out the possibility. (Read More…)

By on February 26, 2019

Image: Peugeot

Twenty-eight years after limping out of the U.S. marketplace, news comes of Peugeot’s impending return. While we’ve known for nearly three years that a newly invigorated PSA Group plans to slowly increase its presence in North America, ultimately offering French cars for retail sale, until Monday the exact brand at the forefront of the plan remained a mystery.

Wonder no more. The last French brand offered for sale in North America will be the next one offered for sale. (Read More…)

By on February 19, 2019

Image: PSA Group

While your author is normally very wary of manifestos, especially those originating from Europe, an automotive missive from France captured his attention.

It contained all the right ingredients: personal autonomy (ie – freedom), affordability, and most important of all, deregulation. It was a manifesto of freedom, penned by Citroën. I’m yours, comrade — er, camarade! (Read More…)

By on October 8, 2018

Image: PSA Group

PSA Group surely wishes it had a crystal ball. As the French automaker prepares to make a series of key decisions for its planned North American return, the future trade landscape between the United States and Europe couldn’t be murkier. Will U.S. President Donald Trump levy steep tariffs on imported European cars, or will existing and proposed tariffs crumble like the Berlin Wall?

That’s just one consideration company brass needs to weigh. Other hard choices involve selecting the types of vehicles Americans might want to drive. (Read More…)

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