By on December 22, 2020

Apple iCar

Apple has targeted 2024 to produce a passenger vehicle that could include proprietary self-driving and battery technologies, according to Reuters.

(Read More…)

By on November 19, 2018

autonomous hardware

Apple co-founder Steve Wozniak may no longer work for the company in any official capacity, but he has stayed on as a tech advisor and sounding board. When the Woz says something it usually isn’t without merit, which is why it was interesting to learn he thinks self-driving vehicles aren’t going to happen.

Previously, Apple was said to have hundreds of employees working on an electrified, autonomous vehicle as part of Project Titan. Despite having the necessary testing permits, the company shifted toward developing software for self-driving applications in 2016. CEO Tim Cook confirmed that was the firm’s new focus in 2017 but analysts and industry insiders have continued to claim the Apple Car is still quietly in development. Maybe someone should tell that to Wozniak because he seems to think the entire idea is bogus.  (Read More…)

By on October 17, 2016

iCar Matt Posky TTAC

After numerous rumored postponements to the vehicle’s intended release, repeated strategy disagreements, large-scale layoffs, and the loss of key team members assigned to the self-driving vehicle project, it appears that Apple is scrapping the idea of building a car entirely.

According to Bloomberg, hundreds of members of Apple’s Project Titan have been laid off, reassigned to other projects, or have outright quit over the last few months. As a result, the initiative has been embarrassingly “refocused” once again.  (Read More…)

By on September 12, 2016

hello_missing_apple_car

Apple’s self-driving car project seems to have reached the point in a TV show where new actors take on old roles and the script flies out the window.

According to the New York Times, the tech giant’s Project Titan has been hit with a slew of layoffs, leaving several areas of the project boarded up and in the dark.

Is the shadowy Apple car, once the dream of nerds everywhere, powering down? (Read More…)

By on July 28, 2016

Apple Logo Circa 2005

Apple’s annoyingly mysterious self-driving unicorn car project has a new team member.

Dan Dodge, founder and former CEO of Blackberry’s QNX automotive software division, has already joined the ranks of Apple’s shadowy “Project Titan” team, Bloomberg reports. After endless speculation about the future iCar (and what it will look like), sources close to the company say the project is now moving in different direction.

Is the Apple car fading from view? (Read More…)

By on July 21, 2015

 

Doug Betts, former senior vice president at Fiat Chrysler Automobiles in charge of quality, quietly began work at Apple this month, the Wall Street Journal is reporting.

Betts, who led the effort to turnaround Chrysler’s quality rankings beginning in 2009, left the car company last year one day after Consumer Reports ranked the car company near the bottom of its quality survey.

Betts’ LinkedIn page confirms the appointment at Apple, but the famously secret computer company won’t say whether he’s working on an automotive-related project — or perhaps, janitorial duty.

(Read More…)

By on February 16, 2015

SONY DSC

Not about to let Google or Tesla tackle the automotive space without competition, Apple is rumored to be entering the game with its own EV project.

(Read More…)

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