By on May 3, 2017

Ford EcoSport guardians of the galaxy ad

Advertising isn’t designed to help you make an informed purchasing decision. While some auto ads occasionally cherry pick information to highlight a vehicle’s strengths, you see this tactic employed less and less lately. Pathos-driving advertising sometimes results in innocuous gems, like Subaru’s “Dog Approved” campaign. However, there has been an obnoxious trend where cars, which are presumably for adults, are being marketed as if they are children’s toys.

One of the worst offenders of this phenomenon was Nissan. It tied the Rogue to the Star Wars franchise as much as possible — issuing television spots set in a galaxy far, far away, a special movie edition variant of the vehicle, crossover swag, and even a car modeled to look like an X-wing to display at trade events. It potentially worked, too — Rogue sales skyrocketed.

Taking notice, Ford has similarly decided to link the upcoming EcoSport to the new Guardians of the Galaxy film. The Blue Oval is taking that concept a step further, however. Its downright egregious marketing campaign feels like it belongs in the ad space reserved for Saturday morning cartoons, circa 1992, right next to a sugary breakfast cereal with a cartoon mascot. Ford has sweepstakes, comic books and a film cameo planned. (Read More…)

Recent Comments

  • el scotto: @ SCE to AUX Sir, you are exactly right. Most vehicles are manufactured with 100’s if not...
  • el scotto: Just nasty, like something unidentifiable and sticking to the bottom of your shoe. Badge-engineered with...
  • ToolGuy: Static shock? Problem solved: https://neptunic.com/products/ sharksuits
  • Corey Lewis: Jaguar is bad about that. They’ll tell you it’s a Performance S with 310 horsepower, but not...
  • zerofoo: “and the lack of bullet trains and other public transportation alternatives is causing our freeways to...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber