By on July 31, 2017

2018 Toyota Camry production line - Image: Toyota

Take a mental trip back to the late 1950s. Imagine, if you will, a Detroit Three dealer’s lot. Tailfins lifted themselves towards the heavens, slicing through the air in a bid to capture Sputnik 1. Conical headlight assemblies and bumper guards jutted from the chrome-laden fronts of America’s Interstate cruisers, virilely thrusting through the air as the country’s economic climb continued its dizzying ascent.

Sex was everywhere, just not on film. Well, for the most part. Images of Jayne Mansfield mingled with thoughts of powerful rockets and ICBMs in the minds of Detroit designers busily crafting the next jet-age car for nuclear families living in the Land of the Free. Let the Soviets have their gray, uninspired, designed-by-committee Commie runabouts.

While the need to draw eyes to new vehicles hasn’t faded from the automotive business model, the sources of inspiration have changed. It’s much more diverse (and far more PC) these days. While the latest crop of family sedans weren’t sculpted by designers with sex or weapons on the brain, you’d be surprised what object actually held sway over the final shape. (Read More…)

By on December 28, 2016

Hyundai Tucson, Image: Hyundai

Once a juggernaut, Hyundai’s recent sales and financial performance hasn’t kept pace with its lofty post-recession boom. The automaker now finds itself in one of the weakest positions in the industry for growth, all thanks to rising costs and a product lineup that doesn’t meet consumer demand.

To patch the holes and regain momentum, Hyundai has taken on some seemingly desperate cost-cutting measures. In this all-out scramble for profits, last week’s firing of its American CEO is just the tip of the iceberg. (Read More…)

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