By on August 4, 2020

ford

After being named as Ford’s next CEO, the automaker’s current chief operating officer, Jim Farley, says the company is on the proper course, with no need to reverse the tech-driven direction taken under the outgoing Jim Hackett.

Speaking to Reuters, Farley said the hunt for new revenue streams in a rapidly evolving technological landscape will continue. (Read More…)

By on August 4, 2020

mazda

The big news at Mazda right now are the two new additions to the compact 3 line for 2021. Bookending the model’s range, the fresh faces include a new entry-level trim that adopts the 2.0-liter four-cylinder ditched for 2019, plus a turbocharged all-wheel drive model positioned at the top of the heap.

It’s a tale of two very different prices. (Read More…)

By on August 3, 2020

Image: Nissan

Nissan’s future will not see it become everything to everyone, and certainly not in all markets. The 2010s, and the market share-chasing, globe-straddling expansionism that characterized that decade’s car-buying orgy, are violently over.

Also soon to be over, apparently, is the Nissan Maxima’s gasoline-powered powertrain. (Read More…)

By on August 3, 2020

Tesla CEO Elon Musk was on top of his game during an interview with Automotive News last week. By that, we mean his ego and various personality quirks came through like a shaft of sunlight parting a fog bank.

Musk announced during the talk that his company performed no customer research before designing and revealing the polarizing and still-not-clearly-legal Cybertruck to would-be buyers, laughing at the idea. If folks don’t like it, he said, there’s a plan. (Read More…)

By on August 3, 2020

Lordstown Motors

The question of how fledgling EV maker Lordstown Motors plans to fund production of the Endurance pickup has been answered. On Monday, the owner of GM’s former Lordstown Assembly plant announced a merger with a blank-check company, with a cash-raising NASDAQ listing as its goal.

Lordstown Motors plans to finalize the merger with DiamondPeak Holdings Corp., which is already listed on the NASDAQ, by the fourth quarter of this year — after which the combined entity will carry the symbol “RIDE.” (Read More…)

By on August 1, 2020

Quite suddenly, large electric pickups have become the hottest thing you can’t yet buy. But they’re out there, looming, just waiting to see whether demand for this embyonic segment materializes.

Ford, General Motors, Rivian, Tesla, and Lordstown Motors all have a stake in the game, with the next two years promising to reveal exactly how much pent-up thirst exists for these battery-bound behemoths. Watching from the sidelines is Fiat Chrysler, an automaker whose historical aversion to EVs is a matter of record.

Not surprisingly, FCA plans to take a wait-and-see approach. (Read More…)

By on July 31, 2020

gm

Cadillac debuts its electric Lyriq crossover on August 6th, just a few short… well, at least a year or more before it goes into production as either a 2022 or 2023 model.

Hoping to generate Bronco-worthy levels of buzz that won’t materialize, the automaker released a couple of teasers of the upcoming vehicle, revealing a feature that causes this Canadian to tug his collar in an aggressive manner. (Read More…)

By on July 30, 2020

fca

Look up the Jeep Cherokee on the brand’s consumer website and you’ll see a lot of trims, but there’s also one you won’t see: Overland. Topping the Cherokee trim ladder, Overland is a well-appointed but under-advertised ride, meaning it’s one you don’t see much of plying local streets or sitting patiently outside the grocery store.

And for 2021, you won’t see it at all. (Read More…)

By on July 30, 2020

Image: Lincoln

Lincoln’s compact MKC transformed into the Lincoln Corsair for 2020, bringing style borrowed from its big brother Aviator to buyers of lesser means… or wants.

Tagging along a year late, a plug-in hybrid variant will join the Corsair trim ladder for 2021, but a new report suggests it won’t be in plentiful supply. (Read More…)

By on July 30, 2020

honda

It’s true that the once-hot minivan segment was shrinking rapidly even before the pandemic hit. Since then, things have only gotten worse for a vehicle type once seen as the go-to conveyance for growing families.

How bad is it? Our own Tim Cain recently traded in his Honda Odyssey for a shiny new Ridgeline pickup. We were aghast.

Well, this turn of events hasn’t stopped Honda from putting what it feels is its best minivan forward. For 2021, the Odyssey returns with a fresh(ened) face and new content. But can it budge the sales needle when it goes on sale next month? (Read More…)

By on July 29, 2020

gm

A vehicle guaranteed to cause the least possible amount of harm to the planet and its finite resources, hands down, offered up something of a sneak peak on Wednesday.

Make that “vehicles,” plural. The GMC Hummer EV, a beast of an electric pickup due to roll out of General Motors’ repurposed Detroit-Hamtramck plant late next year, will have a sibling: An SUV, as it’s a body style worthy of the reborn Hummer name’s heritage and also the thing Americans WANT.

And check out that spa-sized frunk. (Read More…)

By on July 28, 2020

Living in Europe and eager for the next generation of Mitsubishi products? You might end up waiting forever.

As part of a crash cost-cutting exercise designed to stabilize the storm-rocked company, the Japanese automaker has decided to reduce investment in under-performing markets while chopping fixed costs by one-fifth over the next two years.

In Europe, the brand could soon become a ghost. Mitsubishi has hit the stop button on any new product headed in that direction. (Read More…)

By on July 27, 2020

Image: GM

GMC’s an interesting brand. Free of cars from the outset (Sprint/Cabalero notwithstanding), General Motors’ truck brand seems well positioned to turn America’s unquenchable thirst for trucks and utility vehicles into big, big bucks.

For the most part, it has, yet glaring shafts of white space remain in the brand’s lineup. Time for a little rearranging? (Read More…)

By on July 27, 2020

gm

Here at TTAC World Headquarters, we’re all in lockstep agreement that Cadillac’s electric vehicle naming strategy is both awesome and timeless. Names like Lyriq and Celestiq defy any and all attempts at derision and joke-making.

With that lie out of the way, let’s move on to the next addition to the brand’s EV stable: Symboliq. (Read More…)

By on July 27, 2020

Image: Daimler AG

There’s a plan afoot to more carefully align Mercedes-Benz’s U.S. product offerings with consumer demand, all the while saving the automaker money. The result, Automotive News reports, will be a lineup lacking the flair and whimsy the brand once enjoyed.

Fans of two-door variants, especially, stand to lose out under this new strategy. (Read More…)

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