By on April 21, 2020

2013 Chevrolet Camaro SS red – Image Source: GM

The tedium of self-isolation reached depraved new depths this past weekend, as your author, finding himself all alone with nothing to do, took advantage of the government-imposed privacy to indulge in a shameful solo act. An occurrence that was sadly all too common in his teenage years.

That’s right — with the lights turned low and blinds drawn, yours truly engaged in something he’s not too proud of, and wouldn’t normally divulge to any other living soul. He watched a truly terrible movie… and didn’t turn it off.

No, not “so bad it was good,” nothing like that. This thing was a complete stinker — a colossal turdfest that only kept this writer’s interest because, among other things, it happened to be a commercial for General Motors. (Read More…)

By on January 22, 2018

2018 Lexus LC500 front - Image: Lexus

Okay, that headline’s just a tad disingenuous — Lexus knows exactly how to pick up new customers, and that’s by offering crossovers, crossovers, crossovers. Longer crossovers. Smaller crossovers. More seats and fewer seats.

Still, as much as an ever-expanding roster of utility vehicles can sway buyers to a brand, visibility counts for something. And a starring role in a potential blockbuster film isn’t something any automaker would pass up. Such is the case with Black Panther, a superhero movie for superhero-loving nerds, which Lexus feels is the perfect vehicle for pumping up a little brand recognition.

Lexus, you see, wants to be back on top. (Read More…)

By on October 8, 2016

2015 Ram 1500 Rebel

Having your vehicles prominently featured in a big-ticket Hollywood film is any automaker’s dream, but Ram’s starring role in the upcoming movie Monster Trucks has turned into a nightmare.

Apparently, the film is so awful that Paramount Pictures has delayed its release three times and taken the odd step of booking a $115 million impairment charge, Automotive News reports. A write-down, in other words.

Fiat Chrysler Automobiles wants the promotion, but could it end up gaining notoriety by starring in a mega-dud? (Read More…)

By on March 18, 2016

Mustang

When you get to a certain age, you think you know everything about Monopoly:

Children will cheat (it’s what they do), you’ll never make money off of the louse-infested Baltic Avenue, and utilities can be a cash cow — especially in real life.

But who knew there was a version of Monopoly devoted to brands? Huh? Playing a game devoted to brands means people might start talking about brands, and that’s not something you should do. (Read More…)

By on June 30, 2014

trumpchi-gs5-002-1

Aside from seeing another Hasbro IP cameo transform into a weapon of mass destruction, viewers at the weekend opening of “Transformers: Age of Extinction” may have also glimpsed the first Chinese vehicle to arrive in the United States in the near future.

(Read More…)

Recent Comments

  • Lou_BC: LOL. That’s why I prefer motorcycles.
  • Lou_BC: @el scotto – well said. Germany clued in post WW2 that any Nazi symbolism was bad and rendered illegal....
  • JimC31: Good grief, the hysteria from the automotive luddites here is embarrassing. Every single airliner in use...
  • Lou_BC: @mcs – agreed. Moving Mexico and it’s populace up the socioeconomic ladder would be just as...
  • Lou_BC: @stuki – Yes. USA is definitely NOT a meritocracy.

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