#priuschat

Possible Fourth-Gen Toyota Prius Prototype Caught In The Wild

Out and about at a Chevron in Baker, Calif. this weekend, a PriusChat forum member happened upon what could be the fourth-gen Toyota Prius.

Cameron Aubernon May 18, 2015

Recent Comments

SCE to AUX "we had an unprecedented number of visits to the online configurator"Nobody paid attention when the name was "Milano", because it was expected. Mission accomplished!
Parkave231 Should have changed it to the Polonia!
Analoggrotto Junior Soprano lol
GrumpyOldMan The "Junior" name was good enough for the German DKW in 1959-1963:https://en.wikipedia.org/wiki/DKW_Junior
Philip I love seeing these stories regarding concepts that I have vague memories of from collector magazines, books, etc (usually by the esteemed Richard Langworth who I credit for most of my car history knowledge!!!). On a tangent here, I remember reading Lee Iacocca's autobiography in the late 1980s, and being impressed, though on a second reading, my older and self realized why Henry Ford II must have found him irritating. He took credit for and boasted about everything successful being his alone, and sidestepped anything that was unsuccessful. Although a very interesting about some of the history of the US car industry from the 1950s through the 1980s, one needs to remind oneself of the subjective recounting in this book. Iacocca mentioned Henry II's motto "Never complain; never explain" which is basically the M.O. of the Royal Family, so few heard his side of the story. I first began to question Iacocca's rationale when he calls himself "The Father of the Mustang". He even said how so many people have taken credit for the Mustang that he would hate to be seen in public with the mother. To me, much of the Mustang's success needs to be credited to the DESIGNER Joe Oros. If the car did not have that iconic appearance, it wouldn't have become an icon. Of course accounting (making it affordable), marketing (identifying and understanding the car's market) and engineering (building a car from a Falcon base to meet the cost and marketing goals) were also instrumental, as well as Iacocca's leadership....but truth be told, I don't give him much credit at all. If he did it all, it would have looked as dowdy as a 1980s K-car. He simply did not grasp car style and design like a Bill Mitchell or John Delorean at GM. Hell, in the same book he claims credit for the Brougham era four-door Thunderbird with landau bars (ugh) and putting a "Rolls-Royce grille" on the Continental Mark III. Interesting ideas, but made the cars look chintzy, old-fashioned and pretentious. Dean Martin found them cool as "Matt Helm" in the late 1960s, but he was already well into middle age by then. It's hard not to laugh at these cartoon vehicles.

Car Reviews By Make

view all

Top stories

Possible Fourth-Gen Toyota Prius Prototype Caught In The Wild

Latest Car Reviews

Drive Notes: 2024 Kia Telluride SX-Prestige X-Line

Drive Notes: 2024 Nissan Versa SR

Drive Notes: 2024 BMW i5 M60 xDrive

Drive Notes: 2023 Ford F-150 Tremor

Drive Notes: 2024 Subaru Crosstrek Wilderness

2023 Hyundai Ioniq6 Review – What Range Anxiety?

Where Your Author Owns a Used BMW Convertible for a Year

Latest Product Reviews

Best Amazon Prime Day Deals for TTAC Readers

TTAC Video of the Week: Looking Back on NASCAR Invading LeMans

Here’s How To Get the Best Deal on Winter Tires Right Now

Best Power Inverters for Your Car: Plugging Away

Best Sunshades for the Car: Where the Sun Don't Shine

Recent Comments

Car Reviews By Make