By on March 19, 2020

2017 Bentley Bentayga:

Bentley Motors’ initial attempt at an SUV did wonders for its volume. While its status as an automaker catering exclusively to the rich keeps annual production totals exceptionally low, the Bentayga now accounts for almost half of its total output. After the model’s introduction in 2016, the Bentley’s annual deliveries shot up 33 percent in Europe.

That wasn’t a coincidence.

Ever since Porsche’s massive success with the Cayenne (introduced in 2002, if you can believe it), super-premium marques have been hunting for a way to make expensive crossovers work equally well for them. If you’re seeking supportive evidence, look no further than the Lamborghini Urus, Rolls-Royce Cullinan, Aston Martin DBX, or Ferrari Purosangue. Bentley’s Bentayga also qualifies, though the company has a slight lead over the field, giving it the opportunity continue capitalizing on the segment by introducing another model — just like Porsche did with the Macan.  (Read More…)

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