By on June 14, 2018

2020 Porsche Mission E Concept - Image: Porsche

Even if some of its buyers don’t have one, Porsche prides itself on building cars with a unique essence, a certain substance that cannot be denied. A soul, in other words. Now, the automaker promises we’ll all discover that same quality in its upcoming electric sedan, which recently picked itself up a new name: Taycan (pronounced “tie-con”).

Formerly called the Mission E (seen in concept form above), the Taycan appears next year as a luxurious, long-range four-door with a price tag that almost certainly begins in the six-figure range. It’s a clear competitor to what was, for years, the only choice in this field — the Tesla Model S.

In a recently released video, Porsche seems to be making the argument that buyers who care the least bit about history and soul will have no use for that other car. It’s also a pretty good piece of marketing in its own right. (Read More…)

Recent Comments

  • EBFlex: “the majority of hospitalized COVID-19 cases across the state’s largest hospitals, or about 75 percent,...
  • slavuta: Why do I need to listen to some Ellie Murray? for “week ending Dec. 10,”??? I went to official...
  • Lou_BC: “Last week, unvaccinated individuals were 31x more likely to be infected with COVID than boosted individuals”...
  • Lou_BC: “Last week, unvaccinated individuals were 31x more likely to be infected with COVID than boosted...
  • Lou_BC: Context is everything: “Despite fewer than 13 percent of adult Massachusetts residents being completely...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber