We’ve reached the halfway marker. After new vehicle sales soared to record levels in calendar year 2015, the volume produced by automakers competing for market share in the United States continued to expand through the first six months of 2016.
Between January and June, the 30 most popular new vehicle nameplates in the United States generated half of all auto sales, leaving more than 250 other vehicles to fight over half the market. Many of those popular vehicles own a far greater chunk of the market than entire manufacturers. The top-selling Ford F-Series line of pickup trucks, for instance, outsells every auto brand aside from Toyota, Chevrolet, Nissan, Honda, Jeep, and Ford itself. The 30th-ranked vehicle, Subaru’s Outback, outsells whole mid-tier premium brands such as Cadillac, Infiniti, Lincoln, and Jaguar-Land Rover.
In other words, popular vehicles are very popular indeed. (Read More…)
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