Tag: podcasting

By on July 20, 2020

When I was a young lad, I had a box set of the goofball quiz show You Bet Your Life. Hosted by deceased comedy legend Groucho Marx, the program aired on both television and radio just as they were beginning to swap roles in terms of market dominance in the mid-20th century.

After ribbing guests, Marx would pause to acknowledge the sponsor. More often than not, they were Chrysler products — especially the now defunct DeSoto brand. While I had no idea if Groucho actually cared about the cars beyond the paycheck they offered, something about the format of having someone you actually liked pushing the product stuck with me. I’ve been a fan of DeSoto for years, despite having been born decades after it stopped existing as a brand.

It seems things might be coming full circle. With television now losing prominence to the internet, advertisers, in search of new avenues for income, and have stopped at podcasts. A recent Nielsen study estimated that roughly half of would-be vehicle shoppers visited a website for more information if they heard about it via an audio-focused medium with a strong personality behind it.  (Read More…)

Recent Comments

  • tonycd: These comments are better than useless, but they’re a grab bag of dissimilar tires. For example, the...
  • tonycd: I own Conti PureContact high performance all-seasons. Not a big fan of them. Horrible deep snow traction even...
  • theflyersfan: Both of the Louisville plants are still running either on partial schedules or mandatory leave....
  • tonycd: Excellent comment, Lou.
  • ajla: “You might be surprised” I might be. I don’t hang out with a ton of folks over 60 though....

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber